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Using Illustrated Quotes To Promote Your Brand On Social Media

June 30, 2015

The key to success in social media is promoting your brand in a low-key non-salesy way. Ideally, you want people to share your posts and help spread the word.

People love fun images, and they also love quotes. Combine the two, and you’ve got a very shareable post– perfect for Twitter, Facebook, your company blog.BlankVertSpace.4pixels

Here’s a great quote about storytelling. Annette Simmons believes that story always improves communication.blank vertical space, 24 pixels high

Man with balloons soaring skyward, storytelling better marketing than boring facts, people want faith, Annette Simmons quote

blank vertical space, 24 pixels highThe above is a good example of how images can be recycled, which makes them a good investment. I’d previously used this “balloon image” for a post called 10 Storytelling Essentials. By including the URL for my website, I insure that my brand gets promoted whenever someone shares the illustrated quote.BlankVertSpace.4pixelsBlankVertSpace.4pixels

Here’s one by blues legend B.B. King who died earlier this year. The quote is inspiring because it highlights his work ethic, and says very clearly: if you want to be good, you’ve got to put in the time. It’s nice to have your brand associated with dedication and hard work.blank vertical space, 24 pixels high
Blues legend guitarist B.B. King caricature, inspiration quote about how he had to work harder than anybody else, practice makes perfect

blank vertical space, 24 pixels highQuotes by others aren’t your only option. Share your own wisdom and professional opinions. Here’s one of mine. Namely, that it’s a waste of time and energy to try to be
on every social media channel. You have to find the ones that work best for you.blank vertical space, 24 pixels high
Colorful parrot bird wearing soiled diapers, second bird laughing, quote re not every social media channel right for your business

blank vertical space, 24 pixels highNewsman David Brinkley was a familiar TV face when I was a kid. I love this quote because it’s both funny and true. Criticism and failure are hard to take, but if you want
to move forward, you have to view them as learning opportunities.blank vertical space, 24 pixels high
Bricklayer on brick wall getting hit with brick, needs IV blood transfusion, David Brinkley quote about learning from setbacks and failure to build firm foundation for future success

blank vertical space, 24 pixels highHere’s another example of creative recycling. The image is an old editorial illustration. I’ve forgotten the related news item, but the image seemed like a fun fit for this Ben Franklin quote about the value of persistence.blank vertical space, 24 pixels high
Teacher carrying garbage can filled with test papers with failing grade F, stupid guy with dunce cap holding diploma, Ben Franklin quote about persistence conquers all things

blank vertical space, 24 pixels highI did a birthday tribute back in March for detective fiction writer Mickey Spillane. He left behind some colorful quotes, including this one. He died in 2006, but he was ahead of his time. He would have excelled at social media marketing.blank vertical space, 24 pixels high
Private eye Mike Hammer surrounded by curvaceous secretary and bad guys, Mickey Spillane caricature quote about writers must be marketers stay in all social merchandizer channels

blank vertical space, 24 pixels highThe image below started out as a poster with the caption: Don’t settle for a still life.
Make the break.
But I quickly saw its potential for quotes about courage, faith, daring,
and taking the initiative.blank vertical space, 24 pixels high
Grape with briefcase going off to make way in world waving goodbye to sad fellow grapes in bowl of fruit, Gordon Hinckley quote about need to do things not just think about them

blank vertical space, 24 pixels highAlways resist the temptation to recycle an image too frequently. It will lose power. Use it, then put it back on the shelf for awhile. When the time is right, trot it out again, and pair it with a new quote.blank vertical space, 24 pixels high
Grape with briefcase going off to make way in world waving goodbye to sad fellow grapes in bowl of fruit, Orison Swett Marden quote about having faith that you will succeed and achieve your destiny

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Do you promote your brand on social media? Care to share your strategy?

Do you share or retweet posts? If so, what usually prompts you to do so?

Do you have a favorite quote? Seen a good one lately? I’d love to hear it.

Hope you’ll leave a comment.blank vertical space, 24 pixels high

If you enjoyed this post, please click the Like button below.

If you’d like to share this post with others, please click Tweet or Facebook or StumbleUpon or one of the other Share buttons.

I also invite you to get updates. Just click the Get Updates button in the sidebar below the Portfolio Thumbnails, or click + Follow in the blog menu bar.blank vertical space, 24 pixels high
If you’d like to buy prints or greeting cards, click on any of the large preview images in the sidebar below the Get Updates button.blank vertical space, 24 pixels high
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A Dam Fine Post: Happy Canada Day!
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How To Create A Twitter Header Image That Doesn’t Get Mangled

June 16, 2015

There comes a time in every man’s life when he has to change his Twitter header image. Why? Because Twitter changed the format, that’s why.

The old Twitter header was small: only 520 pixels wide. Here’s what mine looked like:blank vertical space, 32 pixels high
Old Mark Armstrong Twitter header image 520 pixels wide showing stopwatch men saying illustrations capture short attention spans

blank vertical space, 32 pixels highWhat are those Stopwatch Men doing in there? They’re supposed to represent “short attention spans,” which, according to the text, is what a Mark Armstrong illustration captures.

Then Twitter expanded header images to 1500 pixels wide by 500 pixels high. At least theoretically (more on that below).

They invited everyone to update their header. If you didn’t upload a new image, Twitter automatically expanded your old image to fit the new format. This created
some odd results, as you can see here.blank vertical space, 32 pixels highdefault new Mark Armstrong Twitter header image 520 pixel width expanded to 1500 pixel width with stopwatch men

blank vertical space, 24 pixels highWith no text to help explain the Stopwatch Men, it suddenly looked like I might be a watchmaker, or a time management consultant. Clearly, I needed a new header.BlankVertSpace.4pixels

I started googling, and found this enormously helpful post by Pauline Cabrera. Pauline explained that a 1500 x 421 pixel image would work best, and that portions of the image would be cropped or otherwise lost because of the way the header is displayed on mobile devices. She offered this handy template for download to anyone who wanted to build their own Twitter header image in Photoshop.blank vertical space, 32 pixels high
twelveskip.com template for 1500 pixel wide Twitter header image showing which areas will be invisible on all online devices, and which will be invisible on mobile phone display screen

blank vertical space, 32 pixels highI decided to use part of an illustration I’d done for The Rumpus. You can read more about that assignment in this earlier post.blank vertical space, 32 pixels high
illustration for Rumpus.com house precariously balanced on mountain peak, guy in bed sliding out window, moon stars mountain goat

blank vertical space, 32 pixels highHere’s a closeup of our oblivious sleeper whose bed keeps sliding back and forth out the window.blank vertical space, 32 pixels high
detail image illustration for Rumpus.com house precariously balanced on mountain peak, guy in bed sliding out window, moon stars mountain goat

blank vertical space, 32 pixels highI pasted the image onto the template, using all the space between the two areas that are invisible on mobile devices.blank vertical space, 32 pixels high
House balanced on mountain peak pasted onto template for 1500 pixel wide Twitter header image between invisible areas

blank vertical space, 32 pixels highThen I layered in a night sky, and sprinkled it with stars. Hmm… there seem to be a couple of “star gaps”…blank vertical space, 32 pixels high
add night sky and stars to template for 1500 pixel wide Twitter header image

blank vertical space, 32 pixels highWhy the gaps? I wanted to leave room for some text. I put the sky over the template. That way, I could reduce the opacity of the sky, and see what visible areas I had available to me.blank vertical space, 32 pixels high
night sky and stars 1500 pixel wide Twitter header image with opacity adjusted so can see template

blank vertical space, 32 pixels highI added a title, a tagline that emphasizes my work in creating images for social media marketing, and my website URL.

I thought it might be fun to include a quote about “living on the edge,” or doing “cutting-edge work.” I did some more googling and found this wonderful, obscure quote by author Henry Miller: “We live at the edge of the miraculous.” True for both art and life, the kind of reminder we all need.blank vertical space, 32 pixels high
add Mark Armstrong Illustration website URL Henry Miller quote re edge of miraculous to 1500 pixel wide Twitter header image template

blank vertical space, 32 pixels highI used my reduced opacity trick to see the visible areas. This allowed me to choose appropriate type sizes, center the text, and use the space to maximum effect.blank vertical space, 32 pixels high
reduce opacity to see placement of Mark Armstrong Illustration text plus website URL Henry Miller quote re edge of miraculous on 1500 pixel wide Twitter header image template

blank vertical space, 32 pixels highFinally I went to the Twitter site, held my breath, and uploaded my new header.

Here’s how it displays on my desktop iMac. Pauline Cabrera was absolutely right: the ends of the 1500 pixel-wide image get cropped off– a fact Twitter doesn’t tell you about. Pauline’s template, based on her hard-won experience, saved me a lot of trouble. Thank you, Pauline.blank vertical space, 32 pixels high

new Mark Armstrong Illustration 1500 pixel wide Twitter header image with website URL Henry Miller quote as displayed on iMac desktop monitor

blank vertical space, 24 pixels highOne of reasons custom images are a good investment is that they can be creatively recycled. This is especially true for social media. There’s really no limit. All it takes is
some imagination. Here’s an example:

I took the central image from the new header, and built onto it. I duplicated the sky, cloned the stars, and added an inspiring quote by Harriet Tubman. I also included my website URL. It’s the sort of image people like to share: on Facebook, Twitter, Pinterest, etc. Including the URL ensures one’s brand gets seen. It also tells people where to find you.blank vertical space, 32 pixels high
new Mark Armstrong Illustration Twitter header image recycled for social media post with Harriet Tubman quote

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Are you on Twitter? Did you design your own header image?

Do you include your website URL on the images you share on Twitter, Facebook, et. al.?

Do you use a mobile phone to access the internet? If so, how does my Twitter header look? Can you see all the key elements? I don’t have a mobile phone myself, so I’d appreciate the feedback!

Hope you’ll leave a comment.blank vertical space, 24 pixels high

If you enjoyed this post, please click the Like button below.

If you’d like to share this post with others, please click Tweet or Facebook or StumbleUpon or one of the other Share buttons.

I also invite you to get updates. Just click the Get Updates button in the sidebar below the Portfolio Thumbnails, or click + Follow in the blog menu bar.blank vertical space, 24 pixels high

If you’d like to buy prints or greeting cards, click on any of the large preview images in the sidebar below the Get Updates button.blank vertical space, 24 pixels high

Other Posts You Might Enjoy:BlankVertSpace.8pixels

Mark Armstrong And His 7 Dark Secrets

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Hollywood Blood & Gore: America’s Founding Fathers Would Be… Proud?
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footer for all future blog posts showing picture of blog author Mark Armstrong, along with short bio and contact information

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