The Case For Illustration
I believe in illustration, and I’m always trying to make a case for it.
Recently it occurred to me that maybe I should let illustration speak for itself– after all, a picture’s worth a thousand words, right? 😉
So I’ve rounded up a few and asked them to say a few words. They’ve promised to be brief…
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Bottom line: Illustrations catch your eye, and pull you in.They have “entertainment value” that creates rapport.
They also spark curiosity: Hmm, what have we here?
And it’s true for both marketing-related art and editorial art.
Illustrations attract an audience, and make them more receptive to your content.
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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.
You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.
Questions? Send me an email.
Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media 
Excellent points. I once made spot illustrations for a short story in progress. Some people thought I was making a picture book, but I was really looking at possible directions and endings. It was a lot of fun. Now I just write notes on my phone and tablet.
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Hi, Steve. Sounds like you were “storyboarding”– laying out scenes and sequences like directors do for movies. Makes perfect sense. There’s something about a sketch that helps clarify an idea– you suddenly see problems, or think of a way to make it better. Being a writer and an artist, an idea person and a visual thinker, gives you a real creative advantage. Wishing you the best, and many thanks for your comment!
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I forgot it’s called storyboarding. I used to make them for comic books (graphic novels) when a friend and I considered publishing our own books around 35 years ago.
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Cool. I’ve done some myself. Mine are pretty sloppy, but the speed and spontaneity seem to help. Keeps the energy up, so you can make a few creative leaps. Always exciting to see a story start coming together. Cheers!
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Mine are sloppy too. They’re just ideas laid down quickly. We called them cartoons at college, but I like calling them spot illustrations. And yes, it’s always exciting to see a story coming together, but not as much as seeing it reach a good ending. ☺
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I love maps, so the dense, detailed, ‘Where is Waldo’ kind of illustration really appeals to me!
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Ha! Dense does have its place, as my old teacher used to say, smirking at me… 😕💦 Thanks, Margy!!
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