Infographic: How To Choose The Right Visual Artist
This blog post may look familiar– especially if you read my previous blog post.
It contains the same information, reformatted as an infographic.
What’s the point?
You can get more mileage out of your visuals by repackaging them: in tweets, pins, Facebook posts, slideshows, videos, and… infographics.
Infographics are one of the most effective types of visual content you can use in a marketing campaign.
Don’t forget to tack on your source links at the end, and include a link back to your site.
You can also use this “credits & references” area to establish context and/or include additional information for the reader. In this case, I decided to include the quotes which inspired the 7 corresponding tips.
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Mark Armstrong is an illustrator specializing in humor, branding, social media, and content marketing. He creates images that get content seen and shared.
You can view his portfolio in slideshow format, and watch his short video 13 Reasons To Hire An Illustrator on YouTube.
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Do you use infographics as part of your content marketing strategy?
Have you ever given up on how-to directions that were text-only, no pictures?
Have you ever seen an ant using a mobile phone??
Hope you’ll leave a comment.
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Other Posts You Might Enjoy:
The Wonderful Paperback Book Cover Art Of Illustrator Shannon Stirnweis
How Honey Ryder And The Prisoner Wound Up In Wyatt Earp’s Mustache
2012 Olympic Games Tribute, Or Who’s That Swimming In My Beer?
Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media 
Looks like you made your own infographic from scratch. No pre-designed template. I loved this latest one. So on-target, Mark. Or on the mark…haahahah. 🙂
I did 2 infographics, each at different times. I had lots of fun using the free (few) templates offered by Piktochart. I recommend enthusiastic bloggers passionate about a particular topic, try it.
Designing the messages and roughing out the “storybook” detail of infographic does take some thought. However for me, I love that sort of visual creative content planning exercise which also includes textual messages. I didn’t really sketch outline elements of my infographic, it evolved from my head with scribbled notes on messages and me tweaking words along the way. How about you, Mark?
I realize it’s not for everyone. More for highly visual creative folks who love to sell an idea to an audience.
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Yes, that’s me, all right: on the Mark, get set, collapse, zzzzz… 😴
Hi, Jean! Thanks very much for your kind words. I knew you were a painter and a mixed media artist, but had no idea you also did infographics. You are clearly casting a wide artistic net and hauling in some great catches! 😊
My own “process” is very much, um, “scribble-based.” I’ll scribble down ideas, usually with a ballpoint pen on the backs of envelopes, do little thumbnail sketches, try to figure out what works and what doesn’t, juggle things around, try out different combinations. I’ll often start with a “big picture” idea, and work from there, but there are usually some “happy surprises” en route to the final design…
I think the big mistake many people make with infographics, is trying to squeeze too much into them. Some wind up as dense as single-spaced text, and that, of course, causes peoples’ eyes to glaze over, and defeats the whole purpose!! 😊
Great to see you, thanks as always for your kind support!
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It is possible I’m making the same mistake of squeezing in too much info. in 1 of the infographics. C’est la vie!
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Infographics are a lot like riding your bicycle over a cattle guard– you learn as you go along! : )
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Ugh…cattle guards scare me. I get off and wonder how do I walk over…. 😮
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Oops here are my infographics:
https://cyclewriteblog.wordpress.com/2016/03/01/canadian-contrasts-or-ignorance-3-cities-3-solitudes/
https://cyclewriteblog.wordpress.com/2015/08/14/crafting-my-personal-blogger-infographic/
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Thanks for sharing, Jean– very colorful, imaginative, and fun! : )
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Great stuff!
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Sincerely appreciated, Matthew– thank you!!
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Reblogged this on Archer's Aim and commented:
A rather helpful set of tips for hiring an artist. I think #1 is the most important for Fantasy and SciFi books since original artwork is very important in these genres.
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I’m glad you found the post helpful, and I appreciate your sharing it. Wishing you the best, and thank you very much for your kind comment!
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My pleasure! Thanks for the post!
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