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Twitter Chats: A Way To Network While Building Brand Awareness

July 14, 2021

Young woman with big hair sitting in front of laptop computer surrounded with little blue birds tweeting some in her hair nestI’m not sure how I first learned about Twitter chats. Maybe a little birdie told me. 😊

blank vertical space, 24 pixels highWhat is a Twitter chat? Twitter expert Madalyn Skylar puts it this way:blank vertical space, 24 pixels high

A Twitter chat is basically a live hour of conversation on the platform.

There’s a chat host that asks questions and sometimes a guest expert who shares their responses.

Every participant is encouraged to answer the questions from the host, as well as engage with others in the chat.

Typically, chats occur on a weekly basis and last for one hour, however some people do them less often like every other week or once per month.

blank vertical space, 24 pixels highEvery Twitter chat has the same basic structure:blank vertical space, 24 pixels high

• Specific hashtag for the chat• Specific time — often a regularly occurring time, such    as Mondays at 2 PM• A topic for the chat• A moderator who posts questions, using the format Q1,    Q2, Q3, etc.• Participants answer the questions, using the format A1,    A2, A3, etc.

blank vertical space, 24 pixels highHere’s a searchable list of Twitter chats and when they’re scheduled (I’m not sure how up-to-date the list is).

blank vertical space, 24 pixels highAs the name implies, you have to be on Twitter in order to participate in a chat.

blank vertical space, 24 pixels highChats are a way to build brand awareness— to make your presence known. They’re also a way to demonstrate your expertise.blank vertical space, 16 pixels high

They’re fast-moving, but you can always scroll through the tweets after the chat is over to review any tips you might have missed.blank vertical space, 16 pixels high

Twitter chats allow you to boost brand awareness and network at the same time.blank vertical space, 24 pixels high

Sometimes a chat host will post highlights of the chat after the fact, giving you some extra exposure.blank vertical space, 16 pixels high

This happened to me in a Content Marketing Institute chat on the importance of pruning your old content, featuring expert Christina Elghazi.blank vertical space, 24 pixels high

Are Twitter chats a good fit for you and your brand? The best way to find out is to tune in for one and give it a try.blank vertical space, 16 pixels high

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Mia Moravis award-winning Broadway producer filmmaker songwriter recording artist

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