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A Valentine’s Vignette & Why Brands Should Use Animated GIFs

February 14, 2018

Big-name brands all use animated GIFs as part of their content marketing mix.

Here’s a quick sketch Valentine’s Day idea I did for Chick-fil-A.animated GIF Valentine's Day content marketing branding proposal for Chick-fil-A mark armstrong illustration logo

I could almost hear honky-tonk music as I watched it, so I converted it to video format so
I could add a soundtrack.

I got the track from the YouTube Music Library. It’s by composer Kevin MacLeod, and it was the first thing I listened to. The title: If I Had A Chicken. No, I’m not kidding.blank vertical space, 32 pixels high

 

GIFs are old school (they were introduced back in 1987), but they’re extremely popular. They have a lot to offer brands:blank vertical space, 16 pixels high

  • highly visual, which makes them memorable
  • “cooler” than static images, but a lot cheaper than video
  • since they’re part of internet culture, they help brands look “with it”
  • mobile-friendly
  • have an emotional appeal that makes people want to share them
  • can be used for stories and announcements (new product, special sale)
  • appeal to people who aren’t receptive to traditional advertising
  • perfect for humor to help humanize a brand
  • can be used for email marketing to boost engagement
  • prompt brands to think outside the box and do something different

blank vertical space, 24 pixels highHere are a few examples of brands posting animated GIFs to Twitter:blank vertical space, 16 pixels high

Oreo makes its famous cookie part of New Year’s Eve:blank vertical space, 16 pixels high

blank vertical space, 24 pixels highblank vertical space, 16 pixels highFiat shows its car has horsepower:blank vertical space, 16 pixels high

blank vertical space, 32 pixels highDigiorno Pizza serves up a new product:blank vertical space, 16 pixels high

blank vertical space, 32 pixels highStarbucks conjures up a little Christmas magic:blank vertical space, 16 pixels high

blank vertical space, 32 pixels highSamsung pumps up interest in its Gear Sport Smartwatch:blank vertical space, 16 pixels high

blank vertical space, 32 pixels highBudweiser serves up some frothy humor during the Super Bowl:blank vertical space, 16 pixels high

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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