Skip to content

Illustration, Chocolate & The Art Of Visual Storytelling

January 21, 2019

One of my favorite (and most delicious) assignments was for the St. Croix Chocolate Company.blank vertical space, 16 pixels high

They were preparing for their first appearance at the Chicago Fine Chocolate Show, and commissioned an illustration to publicize that appearance.blank vertical space, 16 pixels high

Here’s the final. It tells the story in a single image.blank vertical space, 16 pixels highblank vertical space, 32 pixels highSt. Croix Chocolate Company driving truckload of chocolates to Chicago trade show

blank vertical space, 32 pixels highI created the nine chocolates from scratch in Photoshop. I’m amazed at how well they turned out, and I’m not quite sure how I managed it– I did a lot of experiments!blank vertical space, 16 pixels high

Here’s a detail image.blank vertical space, 16 pixels highblank vertical space, 32 pixels highdetail image: St. Croix Chocolate Company driving truckload of chocolates to Chicago trade show

blank vertical space, 32 pixels highThe point I want to make here is that illustrations are a particularly good media choice for storytelling.blank vertical space, 16 pixels high

You can include anything in an illustration. No concept is too fantastic. You can suspend the laws of nature, take liberties with time and space, tell the story any way you want.

blank vertical space, 16 pixels highA good illustration will stand out and attract attention. You can also make sure it references your brand.
blank vertical space, 16 pixels high

St. Croix chocolates are true works of art. So is their product photography. But it’s hard to tell a story with a static photo, even a mouth-watering one.blank vertical space, 16 pixels high

A story, no matter how simple, is a narrative that requires some energy to drive it forward.blank vertical space, 32 pixels high

comparison photo of St. Croix Chocolate Company logo chocolates vs. illustration truck being driven to big Chicago chocolate trade show

blank vertical space, 32 pixels highI wish I could take credit for St. Croix’s logo, but I can’t. I don’t know who designed it, but it’s a beauty. So are their product photos. You can see more on their Facebook page.blank vertical space, 16 pixels highblank vertical space, 32 pixels highSt. Croix Chocolate Company logo 16-piece gift box fancy chocolates

blank vertical space, 32 pixels highThe St. Croix Chocolate Company is co-owned by Deidre Pope (below, L) and Robyn Dochterman (R). Deidre’s the operations manager, Robyn’s the chocolatier. I think the guy in the middle must be a seasonal employee… 😊blank vertical space, 16 pixels high

They sent me a box of chocolates as a bonus after I finished the assignment. It didn’t take me long to empty it.blank vertical space, 16 pixels high

They’re a class act, and I’m grateful they asked me to help tell their story.blank vertical space, 32 pixels high

Deidre Pope Robyn Dochterman co-owners St. Croix Chocolate Company with jolly old Santa Claus

blank vertical space, 16 pixels high

    *       *       *       *       *       *       *       *       *       *       *       *       blank vertical space, 16 pixels high

About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Doug Busk, VP Communications, Emory U. former Global Group Director Social Media at Coca-Col

blank vertical space, 32 pixels high

blank vertical space, 40 pixels high