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The Case For Illustration

May 20, 2019

I believe in illustration, and I’m always trying to make a case for it.blank vertical space, 16 pixels high

Recently it occurred to me that maybe I should let illustration speak for itself– after all, a picture’s worth a thousand words, right? 😉blank vertical space, 16 pixels high

So I’ve rounded up a few and asked them to say a few words. They’ve promised to be brief…blank vertical space, 16 pixels highblank vertical space, 24 pixels high

Illustration can convey subtle truths inflation hurts poor more than rich bird poops on rich guy's hat vulture flies off with poor woman's purse

blank vertical space, 24 pixels high    *       *       *       *       *       *       *       *       *       *       *       *       blank vertical space, 16 pixels highrough sketches bring concepts into focus spark new ideas foster collaboration because require feedback Printwear cover cityscape Bat signal gotham motif

blank vertical space, 24 pixels high    *       *       *       *       *       *       *       *       *       *       *       *       blank vertical space, 16 pixels highstatistics can be boring except when you pair them with spot illustration cat fishbowl tigers cats share 96% DNAblank vertical space, 24 pixels high  *       *       *       *       *       *       *       *       *       *       *       *
blank vertical space, 16 pixels highdense detailed maps with much fine print are off-putting same for infographics spot illustrations make content more appealing cartoon map of Yellowstone National Park

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blank vertical space, 24 pixels highcustom illustration much different than stock photo will get more attention for your posts brand evolution fish inside computer emerges becomes monkey prehistoric man businessman

blank vertical space, 24 pixels high blank vertical space, 24 pixels high   *       *       *       *       *       *       *       *       *       *       *       *       blank vertical space, 24 pixels highWhistler's Mother parody James playing violin with paint brush tiger mom helped him succeed illustration will help your brand succeed

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Bottom line: Illustrations catch your eye, and pull you in.blank vertical space, 16 pixels highblank vertical space, 16 pixels highThey have “entertainment value” that creates rapport.
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They also spark curiosity: Hmm, what have we here?blank vertical space, 16 pixels high

And it’s true for both marketing-related art and editorial art.

blank vertical space, 16 pixels highIllustrations attract an audience, and make them more receptive to your content.blank vertical space, 16 pixels highblank vertical space, 32 pixels highClick to tweet Illustrations attract an audience make them more receptive to your content Mark Armstrong Illustrationblank vertical space, 16 pixels high
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blank vertical space, 16 pixels highAbout Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Sharon Scott editor national weekly edition Washington Post

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