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Marketing & Visual Storytelling, Part 1 Of 2

October 5, 2021

Statue of Liberty using Aviva portable power station to recharge torch New York harbor in backgroundblank vertical space, 32 pixels highblank vertical space, 24 pixels highI had a fun assignment from Alok Sarna of Ambassador Ventures. Alok partnered with VLC Distribution to create a line of portable power stations under the brand name Aviva.blank vertical space, 16 pixels high

Basic idea: you plug your Aviva Power Station into a standard wall outlet and store power. It has a number of ports which allow you to charge several phones and other digital devices at the same time.blank vertical space, 16 pixels high

You can unplug the power station and use it as a portable power source. On a camping trip, for example– to charge your phone, power a laptop, charge an electric bicycle, etc.blank vertical space, 16 pixels high

At home, the Aviva also gives you backup power in case of a power outage.blank vertical space, 24 pixels high

Alok was looking for images he could use on LinkedIn and social platforms like Facebook. He was open to humor– something that would attract attention and motivate people to read about the product.blank vertical space, 16 pixels high

I suggested a 6-panel sequence: two images to attract attention, three to show the product and its features, and a concluding panel with the Aviva logo.blank vertical space, 16 pixels high

The images could be formatted as a PDF slideshow, an animated GIF, or a short video. The panels could also be used for standalone social posts.blank vertical space, 24 pixels high

Alok liked the concept, and my next step was to sketch out several story ideas. One of my strengths as an illustrator is giving clients several ideas to choose from, then revising as necessary.blank vertical space, 16 pixels high

I came up with six storylines, and here they are. (You can probably guess from the header illustration above which one Alok liked best.)blank vertical space, 32 pixels high

Jigsaw Puzzleblank vertical space, 32 pixels highJigsaw puzzle concept for product features Aviva portable power station as missing piece of the power puzzle

blank vertical space, 32 pixels highFruit Basketblank vertical space, 32 pixels highFruit basket concept for product features when plug in charge dull-colored fruit they become bright vibrant

blank vertical space, 32 pixels highStatue Of Libertyblank vertical space, 32 pixels highStatue of liberty concept for product features statue using Aviva power station to charge torch

blank vertical space, 32 pixels highWork From Home Chefblank vertical space, 32 pixels highChef recipe concept for product features Aviva power station as key work from home power ingredient

blank vertical space, 32 pixels highCowgirlblank vertical space, 32 pixels highCowgirl horse American West concept for product features using Aviva power station to charge phone laptop campfire

blank vertical space, 32 pixels highParrotblank vertical space, 32 pixels highParrot concept for product features Polly parrot needs Aviva power station to charge phone so can talk to sister in Brazil

blank vertical space, 32 pixels highI must admit, I was rooting for the horse charging his phone by the Electro-Campfire, and the moon charging himself, but Alok liked the Statue Of Liberty with its concept of Digital Freedom– and I think he made a wise choice.blank vertical space, 16 pixels high

We’ll take a look at how it all turned out in the next post.blank vertical space, 16 pixels high

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images
are different, like your brand needs to be.blank vertical space, 16 pixels high

I invite you connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation for Mark Armstrong Illustration from Alok Sarna, President, Ambassador Ventures, for work on Aviva Power Stations marketing PDF animation

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