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Happy Belated Social Media Day!

July 1, 2017

Mashable started Social Media Day back on June 30, 2010.

Sounds odd: given the relentless 24/7 presence of sites like Facebook, Twitter, YouTube, et. al, every day seems to be social media day.

Brands use social media to engage with fans and potential customers.

What is social media exactly? There are lots of fancy definitions, but it boils down to two things:

  1. Find out what your target audience is talking about: their problems, worries, joys; current events and fads; what makes them laugh, what makes them angry, what makes them leave comments and share posts with their friends.
  2. Respond accordingly: show how you’ve solved similar problems; demonstrate expertise by sharing helpful info; share your history and how you give back to the community; reference “hot topics” to let people know you’re “with it.”

Here’s the condensed version:blank vertical space, 32 pixels highman woman talking in social media platform icons do what gets talked about talk about what gets done June 30th Social Media Day

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Thoughts? I’d appreciate your feedback.

You might also enjoy this post about Canada Day. Today, July 1, 2017, marks the 150th anniversary of Canada’s becoming a single united dominion.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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8 Comments leave one →
  1. July 2, 2017 1:09 PM

    Haa! Cool! I wonder if there are Hallmark greetings designed for Social Media Day? Someone surely made breakfast in bed for – ummmm – them? It? Sorry that I missed the opportunity to celebrate the day appropriately, will keep this in mind for next year (because Social Media will expect something, right? And then post about whatever we got it/did for it?

    OK: One question for you, Mark, bec you’re the most expert-expert person I know re the topic: how do I discover who my target audience is? “People who like what I do and will maybemaybemaybe spend money to own it” is waaaaaaaay too vague but it’s all I’ve got. And it’s not helping. I know this is the wrong place to ask the question, but it seems so right, given the topic. 🙂

    Like

    • July 3, 2017 4:19 PM

      A Hallmark card for Social Media Day… ha! I hope it hasn’t come to that, tho I wouldn’t be surprised. There must be, what– dozens of “special days” associated with every single day on the calendar. Enough already!!– too much noise!! 😵

      Good question, tough question, and you’re right, this isn’t the place to try to answer it. I don’t have a short answer, or a magic answer, but I’ll try to offer some suggestions in some upcoming blog posts– that way, all readers can benefit.

      (To clarify for anyone reading this comment: you’re an artist– a painter and a digital collage artist. And you’re asking: how can I use social media to get my work seen by art buyers, and hopefully boost my sales numbers.)

      Rather than leave you hanging, here are a few thoughts:

      1. Establish a presence on multiple sales sights (google “best sites to sell your art”– you’ll be amazed)
      2. Interact with and bring yourself to the attention of influencers (google “people who blog about art”)
      3. Seek out opportunities to talk about your work (google “blogs with painter interviews”)
      4. Blog about your work, and promote those posts via SM platforms like Twitter, Facebook, Pinterest, and by sending personal emails to selected influencers
      5. Learn from those who have gone before (google “most successful people selling art online”)

      Hope this provides some food for thought! 🎨🏆💰😊

      Liked by 1 person

  2. July 12, 2017 5:50 PM

    Wonderful celebration of Social Media Day!! 😃

    Like

  3. July 17, 2017 7:23 PM

    Had no idea..it coincides with Canada’s birthday, a national holiday.

    Like

    • July 21, 2017 9:55 AM

      Hi, Jean. Actually, Social Media Day is June 30th. They didn’t want it to conflict with the esteemed Canada Day, July 1st. I believe the latter is the day you ride coast to coast on your bike, wearing your special Beaver Helmet, and waving the Canadian flag. Hope you had a good ride this year, with lots of cheering crowds!! : )

      Liked by 1 person

      • July 21, 2017 2:05 PM

        🙂 On July lst, we did short rides…and avoided huge crowd areas of celebration. But at least parked bike near them and walked over to join everyone else. Thx for good wishes.

        Like

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