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8 Things Brands Can Learn From Casey Stengel

September 7, 2017

You’ve never heard of Casey Stengel?? Ah– you must be a young person: someone under the age of 50!

Casey was one of major league baseball’s true eccentrics. He died back in 1975, but he still inspires, and his legend lives on. I was reminded of this when I read a wonderful review of Marty Appel’s new biography: Casey Stengel: Baseball’s Greatest Character. The review was written by Leigh Montville. It appeared in The Wall Street Journal Weekend Edition. The review was titled: The Lunatic Wore Pinstripes.

I’ve heard many Stengel anecdotes over the years– including the one about him doffing his cap at the plate one day and having a bird fly out (for the record: a sparrow). Mr. Montville began his review with one that was new to me. It made me roar with laughter.blank vertical space, 16 pixels high

His first professional game was with the Kankakee Kays, a minor league team in the Northern Association. Their ballpark was across the street from the 119-acre Kankakee State Hospital, formerly known as the Illinois Eastern Hospital for the Insane. The residents would watch the games from their windows, and the spectators could watch the residents watch. Sensibilities being a bit different 107 years ago, the team on the field was soon known in the newspapers and through word of mouth as the Lunatics.

Stengel, 19 years old, a quirky kid from the start, was the Lunatic center-fielder and the cleanup hitter in the Lunatic lineup. The fit seemed perfect.

“Stengel is one fellow who won’t be here next year,” a teammate, Joe Gilligan, predicted after the team won its first game, 7-6, with a nine-hit sixth inning. Someone asked: He’ll be in the big leagues?

“No, he’s going into that building over there,” Gilligan responded, pointing at the hospital.

“It’s only a matter of time,” more than one teammate added.blank vertical space, 16 pixels high

I was inspired to draw the following caricature. Why the mortarboard? In later years, he picked up the nickname “The Ol’ Perfessor,” due to his vast store of baseball “wisdom,” colorfully expressed.blank vertical space, 24 pixels high
New York Yankees Mets baseball manager Casey Stengel Ol' Perfessor on pitcher's mound tip cap chicken flies out leaving egg on head Kankakee State Hospital

blank vertical space, 32 pixels highHe had a great face, as you can see in these photos. Left: chatting with Dodger manager Walter Alston before a 1960 exhibition game. Right, top to bottom: outside the old Yankee Stadium; with a lineup card during his glory days as manager of the Yankees (1949-60); with his wife Edna at the end of his career as manager of the New York Mets (1962-65).blank vertical space, 32 pixels high
Baseball Hall of Fame Casey Stengel talking with Dodgers manager Walter Alston outside old Yankee Stadium with lineup card as Mets manager with wife Edna

blank vertical space, 32 pixels highSo what can brands learn from Casey Stengel? The lessons are there, you just have to read between the lines.blank vertical space, 16 pixels high

1. “When you are younger you get blamed for crimes you never committed. And when you’re older you begin to get credit for virtues you never possessed. It evens itself out.”

Lesson: Every young brand has detractors, some criticism is undeserved. Persevere. Stay positive. Serve. Over-deliver. You’ll create a halo effect.

2. Mr. Montville: “His big ears, his craggy face, his creaking movements, combined with his roundabout, double-talk explanations of anything and everything, made him a public-relations wonder. He liked to talk. People liked to listen, even if they sometimes couldn’t understand.”

Lesson: We like people who make us laugh. We like people who make us feel good. When we like people, we forgive minor flaws and give them the benefit of the doubt.

3. Casey once said that Babe Ruth could have used “a rolled-up copy of the Police Gazette” to hit home runs.

Lesson: Training is good. Experience is good. Webinars are good. TED talks are good. But nothing beats talent. Hire good people, put ’em in the lineup.

4. “I’ll never make the mistake of being 70 again.”– Casey, after being fired by the Yankees for being too old after they lost the 1960 World Series to the Pittsburgh Pirates in seven games.

Lesson: There will come a time when you need to reinvent yourself. Accept this with good humor. Then reinvent yourself and get back in the game.

5. Mr. Montville: “Perhaps (as Mets manager) he fell asleep on the bench sometimes, maybe a lot of times, but he awakened for the press conferences that somehow made the team lovable despite a 40-120 won-lost record in its first season (1962).”

Lesson: Sometimes you lose. Maybe a lot. Go to the press conference anyway: i.e., stay upbeat and engage your fans. Being lovable builds loyalty. The Mets won the 1969 World Series.

6. “The secret of managing is to keep the five guys that hate you away from the guys who are undecided.”

Lesson: No brand bats 1.000. Respond to complaints. Have a social media crisis management plan. Everyone’s watching, including those undecided about your brand.

7. “The trouble is not that players have sex the night before a game, it’s that they stay out all night looking for it.”

Lesson: Employees “stay out” when they’re not fully invested in a brand. They buy in when the corporate culture gives them a chance to lead, to fail, to make a difference.

8. “Most people at my age are dead.”

Lesson: Be glad you’re alive. You’ve got a product or service you believe in. Win or lose, you’re in the game, with a chance to drive in the winning run. It’s a great feeling.blank vertical space, 16 pixels high

Play ball!!blank vertical space, 16 pixels highblank vertical space, 32 pixels highdetail image New York Yankees Mets baseball manager Casey Stengel Ol' Perfessor on pitcher's mound tip cap chicken flies out leaving egg on head Kankakee State Hospital
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Thoughts? I’d appreciate your feedback.

You might also enjoy this post about Italian baseball.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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5 Comments leave one →
  1. September 7, 2017 1:08 PM

    Ohhhhhh…. I may not be familiar with Casey Stengel [nationality + knowing nothing on baseball ⚾️, the two probably belong to the same category huh?! but not age though!] – however I do now and, my dear friend, what an ingenious idea! [not surprisingly so of course]. You really hit a home run 🏡🏃! 🙂 🙂 🍉🍇🍓🍒🍑🍈🍍🍐🍊🍎🍏


    • September 27, 2017 8:22 AM

      There’s an old baseball song called Take Me Out To The Ball Game, written way back in 1908. The chorus goes like this: “Take me out to the ball game, take me out with the crowd, buy me some peanuts and Cracker Jack, I don’t care if I ever get back…” I’m rewriting it in your honor:

      Take me out to Olympus, where Marina doth paint, I’ll eat ambrosia and drink some tea, then I shall be-ee in ecstasy!! 🗻👸🏻🎨🍨🍨🍨🍨🍨🍵🚀🌖💥🚑👽👽👽👽😊

      My dear Marina!! Please excuse this late reply! As you know, I spend a lotta time on the moon, and sometimes it’s hard to find a taxi to take me back… 🌎🚕🌖😊

      Hope this finds you well, happy, and smiling!! Thanks as ever for your lovely comment, and I loved your emoticon home run!! 🏡🏃🏻😄

      Liked by 1 person

  2. October 9, 2017 4:16 PM

    Hmmm….I’m not sure if my comment registered…so, I will try to remember what I wrote…”I can’t overstate how much I love this post…whimsical, deep, philosophical, rife with life lessons–paired with your artistry and wonderful narrative, it’s a home run. Thanks for sharing, Mark” 🙂


    • October 27, 2017 9:03 PM

      And I can’t overstate how much I love your comment!! My dear Truly!! Please forgive this outrageously late reply! After reading all those Casey Stengel quotes, I lapsed into a coma– it was like hearing him talk!! I’ve only just revived, and– after taking some sustenance (peanuts and Cracker Jack)– I rushed over as fast as I could!! Sirens? Do I hear sirens?? 🚕💨 🚓🚓🚓🚓🚓🚓🚓🚓🚓💨💨💨💨

      Thanks so much for all the kind words, and I’m so happy you enjoyed Casey, his antics, and the post. Sorry to have been a stranger. I’ve fallen way behind on my blog visits, and I blush with shame… =>😳

      Always lovely to hear from you! Hope you are well, and you’ll be hearing from me soon! 🚴💨 🚓🚓🚓🚓🚓🚓🚓🚓🚓💨💨💨💨



  1. What Brands Can Learn From Baseball's Greatest Character - Internet Marketing Tips

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