Devising A Creative Strategy That Works

Before you can formulate a creative strategy, you have to define your objectives.

Are you trying to build brand awareness? Generate leads? Sell something? You must know what you want to accomplish before you can devise a strategy.

A strategy needs to be precise: a series of steps leading to your goal.

The problem: strategies can be dry, stilted, academic. They can make excellent sense, but sound less than human. They can fail to engage people emotionally.

That’s where creativity comes in. You want your content to be warm, social, outgoing. You need to connect with prospects before they’ll be willing to listen to your marketing message.

Creativity means getting noticed, pulling people in, building emotional bonds and creating trust. What Seth Godin calls getting permission.

Strategies are worthless without creative outreach that strikes an emotional chord and gets prospects to buy in and give you permission to proceed.

Lukas Kircher, managing director of C3 Creative Code & Content, puts it this way:

Sounds familiar, doesn’t it? The heart and brain both have something essential to contribute. They need to work together for marketing success.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.