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Devising A Creative Strategy That Works

June 12, 2018

Before you can formulate a creative strategy, you have to define your objectives.

Are you trying to build brand awareness? Generate leads? Sell something? You must know what you want to accomplish before you can devise a strategy.

A strategy needs to be precise: a series of steps leading to your goal.

The problem: strategies can be dry, stilted, academic. They can make excellent sense, but sound less than human. They can fail to engage people emotionally.

That’s where creativity comes in. You want your content to be warm, social, outgoing. You need to connect with prospects before they’ll be willing to listen to your marketing message.

Creativity means getting noticed, pulling people in, building emotional bonds and creating trust. What Seth Godin calls getting permission.

Strategies are worthless without creative outreach that strikes an emotional chord and gets prospects to buy in and give you permission to proceed.

Lukas Kircher, managing director of C3 Creative Code & Content, puts it this way:

Sounds familiar, doesn’t it? The heart and brain both have something essential to contribute. They need to work together for marketing success.blank vertical space, 16 pixels high

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blank vertical space, 16 pixels highAbout Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

2 Comments leave one →
  1. spookster01 permalink
    June 12, 2018 1:30 PM

    Hi Mark… there is so much happening in the background that people are not aware of, that affect the outcome of what they are striving for. Good viewpoints. Stay well.


    • June 12, 2018 4:01 PM

      Thanks, John. You’re so right. It’s a mighty tough balance: being creative, being social, connecting emotionally, and still proceeding logically, keeping your end goal in mind. A tough challenge, even for super-achievers like you and me! 👍🏆😊


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