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The Case For Illustration

May 20, 2019

I believe in illustration, and I’m always trying to make a case for it.blank vertical space, 16 pixels high

Recently it occurred to me that maybe I should let illustration speak for itself– after all, a picture’s worth a thousand words, right? 😉blank vertical space, 16 pixels high

So I’ve rounded up a few and asked them to say a few words. They’ve promised to be brief…blank vertical space, 16 pixels highblank vertical space, 24 pixels high

Illustration can convey subtle truths inflation hurts poor more than rich bird poops on rich guy's hat vulture flies off with poor woman's purse

blank vertical space, 24 pixels high    *       *       *       *       *       *       *       *       *       *       *       *       blank vertical space, 16 pixels highrough sketches bring concepts into focus spark new ideas foster collaboration because require feedback Printwear cover cityscape Bat signal gotham motif

blank vertical space, 24 pixels high    *       *       *       *       *       *       *       *       *       *       *       *       blank vertical space, 16 pixels highstatistics can be boring except when you pair them with spot illustration cat fishbowl tigers cats share 96% DNAblank vertical space, 24 pixels high  *       *       *       *       *       *       *       *       *       *       *       *
blank vertical space, 16 pixels highdense detailed maps with much fine print are off-putting same for infographics spot illustrations make content more appealing cartoon map of Yellowstone National Park

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blank vertical space, 24 pixels highcustom illustration much different than stock photo will get more attention for your posts brand evolution fish inside computer emerges becomes monkey prehistoric man businessman

blank vertical space, 24 pixels high blank vertical space, 24 pixels high   *       *       *       *       *       *       *       *       *       *       *       *       blank vertical space, 24 pixels highWhistler's Mother parody James playing violin with paint brush tiger mom helped him succeed illustration will help your brand succeed

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Bottom line: Illustrations catch your eye, and pull you in.blank vertical space, 16 pixels highblank vertical space, 16 pixels highThey have “entertainment value” that creates rapport.
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They also spark curiosity: Hmm, what have we here?blank vertical space, 16 pixels high

And it’s true for both marketing-related art and editorial art.

blank vertical space, 16 pixels highIllustrations attract an audience, and make them more receptive to your content.blank vertical space, 16 pixels highblank vertical space, 32 pixels highClick to tweet Illustrations attract an audience make them more receptive to your content Mark Armstrong Illustrationblank vertical space, 16 pixels high
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blank vertical space, 16 pixels highAbout Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Sharon Scott editor national weekly edition Washington Post

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7 Comments leave one →
  1. May 20, 2019 3:15 PM

    Excellent points. I once made spot illustrations for a short story in progress. Some people thought I was making a picture book, but I was really looking at possible directions and endings. It was a lot of fun. Now I just write notes on my phone and tablet.

    Like

    • May 22, 2019 2:54 PM

      Hi, Steve. Sounds like you were “storyboarding”– laying out scenes and sequences like directors do for movies. Makes perfect sense. There’s something about a sketch that helps clarify an idea– you suddenly see problems, or think of a way to make it better. Being a writer and an artist, an idea person and a visual thinker, gives you a real creative advantage. Wishing you the best, and many thanks for your comment!

      Liked by 1 person

      • May 22, 2019 5:45 PM

        I forgot it’s called storyboarding. I used to make them for comic books (graphic novels) when a friend and I considered publishing our own books around 35 years ago.

        Like

        • May 22, 2019 8:35 PM

          Cool. I’ve done some myself. Mine are pretty sloppy, but the speed and spontaneity seem to help. Keeps the energy up, so you can make a few creative leaps. Always exciting to see a story start coming together. Cheers!

          Liked by 1 person

        • May 22, 2019 10:55 PM

          Mine are sloppy too. They’re just ideas laid down quickly. We called them cartoons at college, but I like calling them spot illustrations. And yes, it’s always exciting to see a story coming together, but not as much as seeing it reach a good ending. ☺

          Like

  2. May 22, 2019 11:22 PM

    I love maps, so the dense, detailed, ‘Where is Waldo’ kind of illustration really appeals to me!

    Like

    • May 23, 2019 8:33 AM

      Ha! Dense does have its place, as my old teacher used to say, smirking at me… 😕💦 Thanks, Margy!!

      Like

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