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The Importance Of Roots And Small Details– In Marketing And Life

October 11, 2019

young boy drinking water from tin cup gushing into basin when you drink the water remember the spring Chinese proverb be gratefulI came across the above proverb while doing some research involving conservation.blank vertical space, 24 pixels high

“When you drink the water, remember the spring.” (click
to tweet
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The surface meaning seems clear: Water is a great gift, a vital necessity. We need to be grateful. We also need to protect our ground water and natural resources.blank vertical space, 24 pixels high

The original Chinese 饮水思源 could also be translated as “think of the source,” or “never forget your roots.”blank vertical space, 16 pixels high

It’s easy for politicians and other elites to forget their roots, to be become insular, cut off from ordinary people. It can happen to brands, too.blank vertical space, 16 pixels high

We take a lot for granted: life itself; parents, teachers, and mentors; all the people who’ve gone before us, whose work we’ve built upon (Bill Gates owes a lot to Ed Roberts).blank vertical space, 16 pixels high

So it’s a good time for me to say thank you to my clients, fans, followers, connections, and loyal blog readers. I owe you a lot– thank you.blank vertical space, 16 pixels high

As a freelancer, sometimes I’m crazy-busy; other times, anything but.blank vertical space, 16 pixels high

I’m never quite sure where that next glass of water is coming from, but I do know this: I’m glad to be here, in the arena, even when the glass is empty.blank vertical space, 24 pixels high

So where does Benny Goodman fit in? Yes, that Benny Goodman, the “King Of Swing,” big band leader, and clarinetist extraordinaire.blank vertical space, 16 pixels high

Quite by accident, I stumbled over a quote of his:blank vertical space, 24 pixels high

“Sometimes when you start losing detail, whether it’s in music or in life, something as small as failing to be polite, you start to lose substance.” (click to tweet)blank vertical space, 24 pixels high

I think it jibes nicely with the proverb: Remember your roots, remember the details– the little things that help you act your best and be your best.blank vertical space, 16 pixels high

The little things count, sometimes a lot more than the
“big things.” If you haven’t got time to be polite, to respect others– you do lose substance. You become diminished. You also lose friends and customers.blank vertical space, 32 pixels high

Goodman led one of the first integrated jazz groups. He
said: “If a guy’s got it, let him give it. I’m selling music, not prejudice.”blank vertical space, 16 pixels high

Here’s a grainy clip from “Hollywood Hotel” (1937), with Benny on clarinet; Teddy Wilson, piano; Lionel Hampton, vibraphone; and Gene Kupra, drums.blank vertical space, 16 pixels high

“Roots” music, indeed.blank vertical space, 32 pixels high

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About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Michelle Manafy, Editorial Director, Digital Context Next

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