Skip to content

Warm Up Your Cold Emails Before Sending Them To Prospects

August 3, 2020

marshmallow on stick representing email envelope toasting over fire keywords on rocks do research before send mail person's job title LinkedIn profile something they've written you can comment onblank vertical space, 16 pixels highI was one of 24 “experts” who contributed to an article called How To Write Professional Emails To Improve Your Career Success.blank vertical space, 16 pixels high

You can read the entire post here on the Kununu blog.blank vertical space, 16 pixels high

This was my contribution:blank vertical space, 24 pixels high

Warm ’em upblank vertical space, 16 pixels high

I write two kinds of emails: cold emails (queries) to people I don’t know (prospects), and “regular” emails to clients and people I do business with.blank vertical space, 16 pixels high

My tip for writing cold emails is to warm them up before you send them (see campfire, above).blank vertical space, 24 pixels high

You do that by researching the person you’re writing to. You google them. You read about their business, check their LinkedIn profile.blank vertical space, 16 pixels high

You verify their job title— are they really the best person to write to? I always try to find something they’ve written so I can comment on it.blank vertical space, 16 pixels high

Doing the research allows you to personalize your email— especially the subject line; e.g., “I enjoyed what you said about such-and-such.”blank vertical space, 16 pixels high

It boosts the odds they will open your email. It also tells the person you’ve done your homework, which helps establish credibility and trust.blank vertical space, 24 pixels high

Use white space, keep it shortblank vertical space, 16 pixels high

My tip for writing “regular” emails (or any email, really) is very simple: use white space.blank vertical space, 16 pixels high

Keep it short, and skip a line after every sentence or two. Don’t cram everything into long paragraphs.blank vertical space, 16 pixels high

People are busy, reading emails takes time. Make your emails as easy to read as possible.blank vertical space, 16 pixels high

*       *       *       *       *       *       *       *       *       *       *       *  blank vertical space, 16 pixels high

About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Rob Gray, Executive Director, Children's Stage Adventures

blank vertical space, 32 pixels high

blank vertical space, 40 pixels high

No comments yet

A penny for your thoughts. I'm on a tight budget here.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: