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Don’t Stuff Keywords In Your Content Bird

August 17, 2020

Hey, Thanksgiving’s right around the corner, so here’s my take on how to stuff a turkey…Turkey representing post content stuffed with keywords celery bread apple onion can of cranberries
blank vertical space, 16 pixels highOK, just kidding. ๐Ÿ˜Š
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This post is about stuffing, however– only it’s keyword stuffing.blank vertical space, 24 pixels high

Keyword stuffing’s a no-no. It’s a somewhat dated SEO technique for manipulating search engines, especially the big guy: Google.blank vertical space, 16 pixels high

Basic idea: you stuff your post with all the words people might use to find what your selling.blank vertical space, 16 pixels high

Here’s a funny example:blank vertical space, 24 pixels high

Are you looking for cheap running shoes? If youโ€™re looking for cheap running shoes, look no further. Our cheap running shoes website is the best place to order your new cheap running shoes. Feel free to check out our selection of cheap running shoes from our cheap running shoes selection below.blank vertical space, 24 pixels high

Ten or fifteen years ago, you could get away with doing that– and lots of people did. Not anymore.blank vertical space, 16 pixels high

Because Google got wise. Their search algorithm now recognizes that kind of thing for what it is: spam. A cheap trick to drive people to a site to make a sale.blank vertical space, 16 pixels high

Nowadays Google penalizes keyword stuffing. Instead of being more likely to pop up in search results, you’re a lot less likely.blank vertical space, 16 pixels high

Bottom line: if you sell a product or service, focus on writing good helpful content that people will actually want to read.blank vertical space, 24 pixels high

Keywords are still important because you want your content to be found.blank vertical space, 16 pixels high

WordPress allows me to categorize my posts, and I always choose these three categories: design, illustration, humor.blank vertical space, 16 pixels high

I can also choose suitable tags (for this post I’ll be choosing “SEO” and “blogging,” among others).blank vertical space, 24 pixels high

Keywords are only bad if you stuff them into your post in an unnatural way.blank vertical space, 16 pixels high

Focus on writing good helpful content and you’ll be using keywords in a natural way that fits the context– and that will score points with Google’s search engine.blank vertical space, 24 pixels high

There’s a lot more to search engine optimization (SEO) than keywords, and again, SEO is important because you want your content to be found.blank vertical space, 16 pixels high

There’s an ongoing debate among marketers and content creators: when you write a post, which is more important: content strategy or SEO strategy?blank vertical space, 16 pixels high

I contributed to a Databox article on the subject which sums it up this way:blank vertical space, 24 pixels high

Itโ€™s like the chicken and the egg debate. You canโ€™t have โ€œgreat contentโ€ if your site isnโ€™t SEO optimized, but SEO isnโ€™t possible without a solid (content) foundation.blank vertical space, 24 pixels high

If you sell a product or service and you’re trying to drive more traffic to your site, I recommend this Quicksprout post: 23 SEO Mistakes To Avoid in 2020.blank vertical space, 16 pixels high

It’s helpful because it also talks about what you should do to improve your SEO strategy.blank vertical space, 16 pixels high

*ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย ย ย ย ย ย ย *ย  blank vertical space, 16 pixels high

About Mark: Iโ€™m an illustrator specializing in humor, editorial, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Eric Meisfjord communications director Catholic diocese of Spokane

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3 Comments leave one →
  1. August 17, 2020 1:53 PM

    Any room for ambrosia?!!!!!!!! Tones of ambrosia but all targeted to genius Mark Armstrong!
    ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ

    Like

    • August 17, 2020 5:37 PM

      There’s always room for ambrosia!!– especially when it’s delivered by my favorite chef at the Mt. Olympus Bakery!! If you’ve got ambrosia, who needs anything else??– I’m throwing the turkey out the window right now!! Thank you, O Toga-ed Toast of the Titans!! ๐Ÿ” โžก๏ธ ๐Ÿšฝ ๐Ÿ‘˜๐Ÿธ๐Ÿ‘‘ ๐Ÿš€ ๐ŸŒ– ๐Ÿ’ฅ ๐Ÿš‘ ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿ‘ฝ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿจ๐Ÿ˜‹๐Ÿ’ฆ๐Ÿ˜Š

      Like

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