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For More Content Views, Get Yourself In The News!

November 16, 2020
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woman with paper pencil walking past sign Mark Armstrong Illustration testimonials always room for one moreMakes sense, right? If you want to get seen, get your brand
in the news.blank vertical space, 16 pixels high

That’s why I respond to HARO pitches.blank vertical space, 16 pixels high

HARO? That’s an acronym: Help A Reporter Out.blank vertical space, 16 pixels high

Somebody’s writing an article and they’re looking for “experts.” No pay, but if they use your contribution, they’ll include your name and a link to your site.blank vertical space, 24 pixels high

I’ve been published lots of times, but it’s like writing a blog post– you have to promote your work to boost the chances it’ll get seen.blank vertical space, 16 pixels high

I’ve been pretty good about promoting my HARO successes on social media: sending out tweets, posting to LinkedIn, etc.blank vertical space, 24 pixels high

Earlier this year, it occurred to me that I could also promote them here, on my blog, by adding “News” as a menu item.blank vertical space, 16 pixels high

Here’s where I’ve been a slacker and fallen down on the job:
I haven’t been updating my News page. When people click on it, they see old news from 2019.blank vertical space, 16 pixels high

So it costs me credibility, as in: dated info => visitor thinks: the guy lost interest– this Armstrong’s a lazy bum!blank vertical space, 16 pixels high

Maybe I exaggerate, but… who knows?blank vertical space, 24 pixels high

So I’ve just added 5 new items to my News page, which brings me all the way up to… July 9, 2019!!blank vertical space, 16 pixels high

So I’m still a slacker, and I probably haven’t gained much credibility, but… it’s a step forward!!blank vertical space, 24 pixels high

Closing thoughts:blank vertical space, 16 pixels high

1. Think about ways to share your expertise and get noticed.

2. Think about signing up for HARO (it’s free). You’ll get email notices re what reporters are looking for. Responding
is strictly up to you.

3. Add a News page to your site. It doesn’t have to be about getting published. Maybe you won an award, got interviewed, helped a charity, achieved a milestone. Lots of possibilities.

4. Don’t be a slacker like someone I could name– keep your News page updated!!blank vertical space, 16 pixels high

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About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing.
My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Liz Novak art director Inside Counsel Magazine Summit Business Media
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from → design, humor, illustration
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