For More Content Views, Get Yourself In The News!
Makes sense, right? If you want to get seen, get your brand
in the news.
That’s why I respond to HARO pitches.
HARO? That’s an acronym: Help A Reporter Out.
Somebody’s writing an article and they’re looking for “experts.” No pay, but if they use your contribution, they’ll include your name and a link to your site.
I’ve been published lots of times, but it’s like writing a blog post– you have to promote your work to boost the chances it’ll get seen.
I’ve been pretty good about promoting my HARO successes on social media: sending out tweets, posting to LinkedIn, etc.
Earlier this year, it occurred to me that I could also promote them here, on my blog, by adding “News” as a menu item.
Here’s where I’ve been a slacker and fallen down on the job:
I haven’t been updating my News page. When people click on it, they see old news from 2019.
So it costs me credibility, as in: dated info => visitor thinks: the guy lost interest– this Armstrong’s a lazy bum!
Maybe I exaggerate, but… who knows?
So I’ve just added 5 new items to my News page, which brings me all the way up to… July 9, 2019!!
So I’m still a slacker, and I probably haven’t gained much credibility, but… it’s a step forward!!
Closing thoughts:
1. Think about ways to share your expertise and get noticed.
2. Think about signing up for HARO (it’s free). You’ll get email notices re what reporters are looking for. Responding
is strictly up to you.
3. Add a News page to your site. It doesn’t have to be about getting published. Maybe you won an award, got interviewed, helped a charity, achieved a milestone. Lots of possibilities.
4. Don’t be a slacker like someone I could name– keep your News page updated!!
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About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing.
My images are different, like your brand needs to be.
You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.
Questions? Send me an email.
