Skip to content

Ye Olde Elevator Pitch

April 6, 2021

Everyone knows what an elevator pitch is, right?blank vertical space, 16 pixels high

It’s a capsule summary of what you do. Short and sweet. It’s what you tell people at parties and networking events.blank vertical space, 24 pixels high

I contributed to an article called Tips for Perfecting Your Elevator Pitch.blank vertical space, 16 pixels high

It was written by Marisa Sanfilippo, and it’s excellent.blank vertical space, 16 pixels high

Marissa writes that:blank vertical space, 24 pixels high

An elevator pitch is a sales pitch that is typically 30 seconds long.blank vertical space, 16 pixels high

Legend has it that it originated in Hollywood when a screenwriter would “catch an unsuspecting executive
on an elevator ride.”

blank vertical space, 24 pixels highI shared my own elevator pitch for her article.blank vertical space, 16 pixels high

I’ve since had second thoughts about it, but here’s the original:blank vertical space, 24 pixels high

“My name’s Mark Armstrong. I’m an illustrator.blank vertical space, 16 pixels high

“I do business as Mark Armstrong Illustration – clever name, right?blank vertical space, 16 pixels high

“I help brands get noticed and connect with people.blank vertical space, 16 pixels high

“I specialize in humor, which helps humanize a brand and makes it easier to relate to.blank vertical space, 16 pixels high

“Humor also gets people to drop their shields long enough to hear what you have to say.blank vertical space, 16 pixels high

“I also illustrate books and do editorial work for magazines.blank vertical space, 16 pixels high

“Mark Armstrong Illustration, at your service!”blank vertical space, 24 pixels high

So reading it now, what don’t I like about it?blank vertical space, 24 pixels high

Too longblank vertical space, 24 pixels high

Could I really roll that out in 30 seconds?blank vertical space, 16 pixels high

I doubt it. It’s too long. A clear case of trying to squeeze in too much information.blank vertical space, 24 pixels high

Sounds stiltedblank vertical space, 24 pixels high

It doesn’t sound like something you’d actually say to someone. Sounds like what it is: formal and rehearsed!!blank vertical space, 24 pixels high

Hard to rememberblank vertical space, 24 pixels high

Once you formalize a pitch and rehearse it, you run the risk of drawing a blank– like an actor who forgets his lines. You can’t think how it starts, or what the next line is.blank vertical space, 24 pixels high

Mixed messageblank vertical space, 24 pixels high

The line about books and editorial work distracts from “I
help brands.”blank vertical space, 16 pixels high

I do all those things, but I’m hitting someone I just met with too much information. It’s hard to process and file away.blank vertical space, 24 pixels high

Rarely usedblank vertical space, 24 pixels high

I work out of my home in rural New Hampshire. I meet most of my prospects online.blank vertical space, 16 pixels high

I’m going to be sending them a written pitch. I don’t have occasion to use my spoken pitch very often, so it doesn’t spring readily to mind.blank vertical space, 24 pixels high

An Alternative Approachblank vertical space, 32 pixels high

So what would I suggest at this point for an elevator pitch?blank vertical space, 16 pixels high

Instead of memorizing a little speech, memorize 3 words that sum you up, words you can string together in a sentence.blank vertical space, 24 pixels high

For me, the 3 words would be: illustration-humor-brands.blank vertical space, 16 pixels high

I’d string them together like this: “I’m an illustrator, I specialize in humor, I help brands connect with people.”blank vertical space, 16 pixels high

And I’d stop there and hope I’d said just enough to make the person curious enough to ask what brands I’ve done work for, or some other question.blank vertical space, 16 pixels highblank vertical space, 24 pixels high

Another advantage of just remembering 3 words: they can serve as prompts if someone asks for more info.blank vertical space, 16 pixels high

For me, the prompts would work something like this:blank vertical space, 24 pixels high

Illustration: “Marketing’s become very visual. Illustrations get noticed, stock photos don’t.”blank vertical space, 16 pixels high

Humor: “I don’t mean jokes or standup comedy. I mean humor that puts people at ease and gets them to drop their shields.”blank vertical space, 16 pixels high

Brands: “Everyone’s selling a product or service. You need a way to break through the noise and get noticed.”blank vertical space, 16 pixels highblank vertical space, 24 pixels high

I think you do need an elevator pitch, no matter how often you use it.blank vertical space, 16 pixels high

Creating one will help clarify your marketing in a big way.blank vertical space, 16 pixels high

For more information, including other examples, check out Marisa’s article.
blank vertical space, 16 pixels high

*       *       *       *       *       *       *       *       *       *       *       *       * blank vertical space, 16 pixels high

About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing. My images are different, like your brand needs to be.

blank vertical space, 16 pixels highYou can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

blank vertical space, 16 pixels highQuestions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Tara Meehan head social media content Guardian Life Insurance Company

blank vertical space, 32 pixels high

blank vertical space, 40 pixels high

3 Comments leave one →
  1. May 9, 2021 3:07 PM

    This is A+ advice!
    I’m making a turn in my career. After being in lock down or stay at home for the better part of 1.2 years, I have changed somewhat. Oh, I’m still me, but I want to emerge a new version of me.
    A new pitch is needed!
    Thank you!

    Like

    • May 10, 2021 3:46 PM

      My dear Resa!!– how nice to hear from you, and thanks so much for your kind comment. Glad you found the post helpful.

      I think we all need to update our pitch from time to time. But don’t go changing TOO much. We– your many fans– like you a lot just the way you are!! 😊

      Liked by 1 person

A penny for your thoughts. I'm on a tight budget here.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: