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An SEO Tip To Help People Find Your Content

June 8, 2021

SEO tip to help people find your content dog sitting at crystal ball with vision of bonesblank vertical space, 32 pixels highblank vertical space, 16 pixels highI contributed to a comprehensive post on SEO strategies. Lots of good tips, and you can read the entire post here.blank vertical space, 16 pixels high

This was my tip:blank vertical space, 24 pixels high

The usual advice re search engine optimization goes something like this:blank vertical space, 16 pixels high

Write for your target audience.blank vertical space, 16 pixels high

Use targeted keywords (= the words people would use to search for your product or service).blank vertical space, 16 pixels high

Come up with a clever headline.blank vertical space, 16 pixels high

Write “best answer” content that’s so good people will stay on your site, reading and reading, logging a “dwell time” that impresses Mr. Google so much, he awards you extra SEO points.blank vertical space, 24 pixels high

But if you’re a content creator, you already know all that— I hope!blank vertical space, 24 pixels high

But one thing’s always glossed over: How can you be sure
what people are going to type in when they do a search for your product or service?
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You can’t be sure. You have to make some educated guesses.blank vertical space, 24 pixels high

So here’s my tip: turn off all your insider knowledge and be your ideal customer.blank vertical space, 16 pixels high

Be your ideal prospect. Don’t just pretend in a half-hearted way. Be that person.blank vertical space, 16 pixels high

Put everything you know about your business— your insider knowledge– out of your mind.blank vertical space, 16 pixels high

Be the person who sort of knows what they want, but can’t state it as clearly as an insider could.blank vertical space, 16 pixels high

Get in that zone and jot down the questions they’d type into a search engine. Those will be your targeted keywords.blank vertical space, 24 pixels high

Don’t drop them in every other sentence. Don’t force them where they don’t want to go. Google recognizes keyword stuffing and penalizes you for it.blank vertical space, 16 pixels high

Write best answer content that’s clear, engaging, and helpful, and drop in the keywords where they’re a natural fit for the context.blank vertical space, 24 pixels high

Visuals make everything more fun to read, so here’s all the above in a slideshow:blank vertical space, 16 pixels highblank vertical space, 32 pixels highSEO tip to help people find your content dog sitting at crystal ball with vision of bonesblank vertical space, 16 pixels highblank vertical space, 40 pixels highWhat's SEO stand for Search Engine Optimization confused cherub studying reference bookblank vertical space, 16 pixels highblank vertical space, 40 pixels highSEO means being top search result returned by Google stylish woman peering through opera glassesblank vertical space, 16 pixels highblank vertical space, 40 pixels highSEO advice write for target audience using targeted keywords old postcardblank vertical space, 16 pixels highblank vertical space, 40 pixels highTargeted keywords are words people will type in to search for your product or service theater marquee showing Vincent Price in House On Haunted Hillblank vertical space, 16 pixels highblank vertical space, 40 pixels highYou can't be sure what words people will use for a search old Royal typewriterblank vertical space, 16 pixels highblank vertical space, 40 pixels highmistake to guess at targeted keywords based on professional inside knowledge monkey deep in thoughtblank vertical space, 16 pixels highblank vertical space, 40 pixels highSEO tip: turn off your insider knowledge and be your ideal customer think like they would rusty old faucetblank vertical space, 16 pixels highblank vertical space, 40 pixels highSEO tip get in zone think like your ideal prospects to get targeted keywords baseball player at strike zoneblank vertical space, 16 pixels highblank vertical space, 40 pixels highSEO tip write best answer content drop in keywords where natural fit for context guys parachuting out of planeblank vertical space, 16 pixels highblank vertical space, 40 pixels highGoogle recognizes keyword stuffing and penalizes you for it Google doodle with law court motifblank vertical space, 16 pixels highblank vertical space, 40 pixels highDo not stuff keywords in your content turkey with labelled stuffing ingredients forced inblank vertical space, 16 pixels highblank vertical space, 40 pixels highThe End foggy deserted street stretching away to infinity
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*       *       *       *       *       *       *       *       *       *       *       *       * blank vertical space, 16 pixels high

About Mark: I’m an illustrator specializing in marketing, branding, and visual communication. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Jay Moye global editor-in-chief coca-cola company

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2 Comments leave one →
  1. spookster01 permalink
    June 8, 2021 12:01 PM

    All good points. This is part of networking that frustrates me the most. Thanks.
    John

    Like

    • June 10, 2021 8:23 PM

      I hear you, John. Things like SEO and networking and social media are about as far removed from a drawing board as you can get. I’ve learned a few things, but it’s still hard to relate. But they’re all part of getting found– which is an absolute must, of course, for any freelancer.

      My latest effort in that department: I’m trying to learn more about LinkedIn– how to use it properly to actually get clients (it’s never really paid off for me there). Early days yet, and I’m feeling my way. I think I see a few glimmers of light, tho it might just be my imagination. Will keep you advised re any breakthroughs, and maybe we can both move ahead. Stay the course, amigo! 👍 💪 😊

      Like

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