Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media

I’m a big fan of infographics. They can make numbers and information a lot more compelling.

But what about a single number? Would an illustration be superior to an infographic for communicating, say, a stand-alone rate or percentage?

I picked up a Wall Street Journal the other day and found an item about the abysmally low rates that banks pay on savings accounts. We all know that 0.09% is low, but a drawing communicates that fact in a special way.

Numbers can startle and persuade, but you have to get people’s attention first. A cartoon or illustration does that– in a friendly way.

Do you use numbers and statistics in your marketing campaigns? If so, how do you make the numbers accessible to your readers?

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

Follow @mrstrongarm