Trying To Communicate An Idea, A Value, A Brand? Try Animation
Richard Glynn, a PR and marketing guru who runs The Buzz Factory over in the UK, posted this video on LinkedIn this morning.
It presents a familiar idea– one we’ve all heard before– but notice how the illustration format holds your attention and gets the point across.
It’s a good reminder, too, that “animation” can take different forms: Disney- or Chuck Jones-style, stop-motion, time-lapse, etc.
A big reason this particular video holds your attention is the hand-drawing. It has a spontaneity and energy you don’t find in cartoon templates or computer-assisted animation.
A lot of marketing videos look the same. If you’re looking to stand out, think animation.
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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.
You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.
Questions? Send me an email.
Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media 