A Cisco Systems visual networking study predicts that video will account for 82 percent of all internet traffic (both business and consumer) by 2020, up from 70 percent in 2015. You can view the study results as an infographic.
Google, which acquired YouTube back in 2006, reports that:
From 2015 to 2016, time spent on YouTube grew 80% faster among adults 55+ than among adults overall. YouTube reaches 95% of online adults 55+ in a month.
More than 50% of YouTube’s audience is female, and YouTube users are more likely to have a college degree compared to the general population.
One option is animated video. They provide some significant advantages:
- they’re emotionally appealing
- no restrictions; you can bring any concept to life
- you’re not constrained by actors, sets, props, etc.
- they’re easy to update (no need to reshoot scenes)
- no need to buy expensive equipment
- you can reuse the images (as slideshows, stand-along graphics)
- they can convey information better than a text-heavy infographic
I create the storylines, write the scripts, find the music. My videos look different, which helps them stand out.
Content marketing is the art of engaging customers and prospects without trying to sell to them. An interesting challenge because you want to feature the brand without implying, “You should buy this.”
I think the above video succeeds because of the brand’s surprise appearance at the end. All that green, and then, boom!– the famous Coca-Cola red.
More importantly, it extols the brand in a way that’s so outrageous and over the top, you have to laugh: it wasn’t gold the leprechaun was after, it was something much more valuable: ice-cold Coca-Cola!!
Thoughts? I’d appreciate your feedback.
You might also enjoy this Coca-Cola Valentine video.
About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.
Questions? Send me an email.