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How To Make A Video Without Film

June 19, 2017

Music videos have been around for a long time now.

Funny to think of them as an early form of content marketing. But that’s what they are: a band is a brand.

Music videos have a familiar problem, however: most of them look the same.

An established brand loses points for being boring. But you can’t afford to look the same if you’re a lesser brand trying to attract attention.

A recent study found that consumers respond to content that’s funny, useful, beautiful, and inspiring. I tried to incorporate those four elements in this promotional video I did for The Mustachios.

You can watch the video at full-size by clicking the YouTube icon at the lower right of the screen.blank vertical space, 24 pixels high

blank vertical space, 24 pixels highHow do you make a video without shooting any film? By combining bits and pieces of illustration, caricature, animated GIFs, and vintage photographs.

The vintage photos are all copyright-free. I downloaded them from the Internet Archive Book Images, part of The Commons Project run by Flickr.

I love vintage photos. I think everyone does. They usually need some help, tho. I used Apple’s Pixelmator image-editing software to clean them up and add color. Here’s a typical before and after.blank vertical space, 32 pixels highphoto compare boy playing harp on street in Victorian London before and after restoration manipulation coloring

blank vertical space, 32 pixels highI edited all the photos to a 16:9 aspect ratio (width-height), so the video could be displayed at full-size on YouTube.blank vertical space, 32 pixels highphoto compare Middle Eastern man turban robes playing banjo like instrument with bow before and after restoration manipulation add text colorblank vertical space, 16 pixels high

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Thoughts? I’d appreciate your feedback.

Please visit my new YouTube channel and subscribe.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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