Skip to content

Public Speaking: Talking Your Way To Business Success

May 12, 2021

Mouse on stage at podium giving speech to roomful of hungry cats, mouse standing in urine puddleblank vertical space, 24 pixels high“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” –Jerry Seinfeldblank vertical space, 24 pixels high

Ha!blank vertical space, 16 pixels high

I can identify. I had a 9th grade English teacher who made us get up and give 3-minute speeches. I was 14. Talk about a baptism of fire…blank vertical space, 24 pixels high

Fast forward to today:blank vertical space, 16 pixels high

I contributed to an article that asked the question: Why is public speaking important for business success?blank vertical space, 16 pixels high

You can read the entire article here.blank vertical space, 24 pixels high

I came up with the following:blank vertical space, 24 pixels high

1. It helps you become more confident.blank vertical space, 16 pixels high

That’s especially important for anyone who has to present ideas and strategies to clients.blank vertical space, 24 pixels high

2. It helps you become a better planner.blank vertical space, 16 pixels high

You have to organize your thoughts, do research, and learn to edit yourself: decide what’s relevant and what to leave out.blank vertical space, 24 pixels high

3. You learn how to tailor your remarks to a particular audience.blank vertical space, 16 pixels high

You have an enormous advantage when you learn to speak your customers’ language.blank vertical space, 24 pixels high

4. It helps you become a better networker.blank vertical space, 16 pixels high

Because you’ll meet new people after every talk. And many of them will want to have a word.blank vertical space, 24 pixels high

5. It helps you become more confident and relaxed in a teleconference.blank vertical space, 16 pixels high

You’re interacting with multiple people on a screen. They’re all watching you, sizing you up. You’re a public speaker, you’re used to that.blank vertical space, 24 pixels high

6. Presenting and answering questions are skills you need when you’re making a pitch.blank vertical space, 16 pixels high

It’s the same challenge: you’re trying to sell people on your ideas.blank vertical space, 24 pixels high

7. It helps prepare you for future speaking invitations: e.g., Chamber of Commerce, business and fraternal groups, etc.blank vertical space, 16 pixels high

They’re all great opportunities to showcase your brand and your business.blank vertical space, 24 pixels high

8. Public speaking is an uncomfortable situation (at least at first), so it’s good practice for taking risks and handling consequences, good or bad.blank vertical space, 16 pixels high

That’s a must-have skill for any leader or entrepreneur.blank vertical space, 24 pixels high

And here’s one more benefit which is best explained through an anecdote:blank vertical space, 16 pixels high

I’m a freelance illustrator. I was once asked to speak to over 100 eighth-graders at a Shadow Day lunch (they’d all spent the morning “shadowing” various business people to see firsthand what their jobs were like).blank vertical space, 16 pixels high

I told them that life gives you little hints about possible careers. I said I’d worked in a drug store after school, and that my favorite part of the job was decorating the store windows— a hint that I might enjoy a visual arts career.blank vertical space, 16 pixels high

Here’s the thing: Until I started working on that Shadow Day speech, it had never occurred to me that my after-school job had given me a “vocational hint.”blank vertical space, 16 pixels high

Sometimes public speaking gives you new insights.blank vertical space, 24 pixels high

A few other thoughts:blank vertical space, 24 pixels high

Steve Turner, a principal at Solomon Turner PR, points out that public speaking positions you as an industry expert. You become an authority. And that’s something that helps set you apart from competitors.blank vertical space, 16 pixels high

Each time you speak, you meet new prospects. And because you’re viewed as an authority, many will want to connect with you.blank vertical space, 16 pixels high

Steve says writing a speech also creates content you can post on your website and social platforms. If you can arrange to film your speech, you can even upload it to your YouTube channel.blank vertical space, 24 pixels high

Brian Krogh, a public speaking coach, notes that public speaking increases your visibility within an organization which provides advancement opportunities.

blank vertical space, 16 pixels highHe also believes public speaking makes you someone that others want to follow.blank vertical space, 16 pixels high

“We never grow tired of someone who can stand up in front of a room and express ideas and vision with clarity and purpose.”blank vertical space, 24 pixels high

OK, I checked with my old English teacher.blank vertical space, 16 pixels high

He said to tell you to get working on your 3-minute speech. You’ll be first-up in class on Monday morning… 😊
blank vertical space, 16 pixels high

*       *       *       *       *       *       *       *       *       *       *       *       * blank vertical space, 16 pixels high

About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Robyn Dochterman, Owner Chocolatier St. Croix Chocolate Company

blank vertical space, 32 pixels high

blank vertical space, 40 pixels high