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You Have To Get Their Attention First

February 26, 2018

I’m a big fan of infographics. They can make numbers and information a lot more compelling.

But what about a single number? Would an illustration be superior to an infographic for communicating, say, a stand-alone rate or percentage?blank vertical space, 16 pixels high

I picked up a Wall Street Journal the other day and found an item about the abysmally low rates that banks pay on savings accounts. We all know that 0.09% is low, but a drawing communicates that fact in a special way.blank vertical space, 16 pixels high

Numbers can startle and persuade, but you have to get people’s attention first. A cartoon or illustration does that– in a friendly way.blank vertical space, 32 pixels highcartoon illustration guy with dollar sign balloons gives to banker who gives single balloon with cent sign bank savings accounts only yield 0.09% even after multiple interest rate increases by federal reserve Wall Street Journal

Do you use numbers and statistics in your marketing campaigns? If so, how do you make the numbers accessible to your readers?blank vertical space, 24 pixels high

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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