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Public Relations: Help People Connect The Dots

September 1, 2017

Public relations is becoming more data-based. What’s that mean, exactly?

PR firms are using analytics tools to collect and analyze data from websites and mobile apps. They use this information to design campaigns.

A campaign might have a very specific objective: to help a company sell more printer cartridges, for example.

Google Analytics is the most famous analytics tool. It’s free. So are many others.

Data itself is not attractive. There aren’t many people who enjoy reading spreadsheets. You have to use the numbers to craft a story your audience can relate to.

You have to help them connect the dots and see how a company’s product or service might solve their problem.blank vertical space, 24 pixels highmake data campaign success don't dump numbers help readers connect dots untidy pile guy suddenly understands big light bulb over head

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Thoughts? I’d appreciate your feedback.

You might also enjoy this post about getting noticed in a sea of content.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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