One of my most enjoyable assignments this year was a book cover illustration for Tracey Jones and Tremendous Life Books. It was a parody of Botticelli’s famous The Birth Of Venus, with Tracey’s Australian Shepherd Ruby Red standing in for Venus.
Here’s the final. Ruby’s Venus pose was constructed from four separate photographs. You can read more about it in this previous post. 
Why am I revisiting this assignment? Because Tracey and Tremendous Life made a video to promote the book. They posted it on YouTube where the potential for exposure is, well, tremendous.
It’s funny, fast-paced, and clocks in at just over two minutes. It’s social media at its best: engaging, amusing, understated. Take a look.
I’m prejudiced, of course: I like Tracey, I like the concept, I did the cover illustration for the book.
But the video was more than a feel-good experience for me. It was a reminder that YouTube is a powerful marketing tool. As a commercial illustrator who needs to promote himself, I should be taking advantage of it. To date, that’s something I haven’t done.
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What do you think? Did the video make a good impression? Ever made a promotional video yourself? Do you use YouTube to promote your business? Hope you’ll leave a comment.
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