Moose Heads & Moving Insurance
As mentioned in a recent post, I’ve been writing and illustrating blog posts for American Van Lines, a moving company based in Florida.
I get to illustrate my own work (copy).
So I get to do what I’m always preaching: combine entertainment with valuable information: the idea being that people learn more easily when they’re relaxed and enjoying themselves.
A lot of the “entertainment” in my latest AVL post is visual (see above illustration). It serves to draw people in and get them reading.
A good illustration can also deliver an Aha! moment.
For example: the new AVL post is about valuation and insurance: your options for liability coverage when you move. It’s a classic case of dry subject matter that almost cries out for comic relief.
The “Aha!” moment comes midway through the article when I explain that you have to declare “items of extraordinary value.” Then (hopefully!) something clicks, and the “special treasures” illustration makes comedic sense.
The new post is titled Everything You’ve Been Dying To Know About Valuation & Insurance, and you can read it here.
I tried to include a lot of examples to help explain the coverage options.
One that really gets your attention: if you choose the free liability coverage option called Released Value Protection, you might get a total of $18 if your $2600 75” 4K QLED flat-screen television gets smashed during a move.
Ouch. You’ll also get to read about coinsurance and apple fritters, plus see my sweet face at the end. Talk about tempting offers… 😊
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About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing. My images are different, like your brand needs to be.
You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.
Questions? Send me an email.
Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media 