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Moose Heads & Moving Insurance

June 16, 2020

dog with huge fire hydrant guy with moose head woman with Easter Island statue registering their special treasures with moving company manblank vertical space, 16 pixels highAs mentioned in a recent post, I’ve been writing and illustrating blog posts for American Van Lines, a moving company based in Florida.blank vertical space, 16 pixels high

I get to illustrate my own work (copy).blank vertical space, 16 pixels high

So I get to do what I’m always preaching: combine entertainment with valuable information: the idea being that people learn more easily when they’re relaxed and enjoying themselves.blank vertical space, 24 pixels high

A lot of the “entertainment” in my latest AVL post is visual (see above illustration). It serves to draw people in and get them reading.blank vertical space, 16 pixels high

A good illustration can also deliver an Aha! moment.blank vertical space, 16 pixels high

For example: the new AVL post is about valuation and insurance: your options for liability coverage when you move. It’s a classic case of dry subject matter that almost cries out for comic relief.blank vertical space, 16 pixels high

The “Aha!” moment comes midway through the article when I explain that you have to declare “items of extraordinary value.” Then (hopefully!) something clicks, and the “special treasures” illustration makes comedic sense.blank vertical space, 24 pixels high

The new post is titled Everything You’ve Been Dying To Know About Valuation & Insurance, and you can read it here.blank vertical space, 16 pixels high

I tried to include a lot of examples to help explain the coverage options.blank vertical space, 16 pixels high

One that really gets your attention: if you choose the free liability coverage option called Released Value Protection, you might get a total of $18 if your $2600 75” 4K QLED flat-screen television gets smashed during a move.blank vertical space, 16 pixels high

Ouch.blank vertical space, 16 pixels highblank vertical space, 16 pixels high You’ll also get to read about coinsurance and apple fritters, plus see my sweet face at the end. Talk about tempting offers… 😊
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About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from John Mecklenburg, Art Director, LawyersUSA

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5 Comments leave one →
  1. June 16, 2020 3:00 PM

    “Aha!” moments are guaranteed every time I land on Mark Armstrong pages and his work. But wait , I think that’s called the “MAha!” moment…
    🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨

    Like

    • June 17, 2020 8:41 AM

      Ha!!– I think I just had an MK-moment, and that’s always a peak experience!! As for MA-ha! moments, you know they’re occurring when you see someone skipping through a field of daisies eating an ambrosia cone, or else they’re reaching for an aspirin bottle– it can go either way!! Thank you for that delicious comment, my dear Marina!! 🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨😋

      Like

  2. June 16, 2020 9:19 PM

    The same goes for contents insurance for your house sometimes. It’s always good to have your agent explain what isn’t covered in addition to what is covered!

    Like

    • June 17, 2020 8:52 AM

      Excellent advice, Margy, thank you. Blithely assuming that an insurance policy covers everything is a huge mistake. Ditto the idea that you can skimp on coverage to save a little money. Much better to consult someone who speaks the language and be sure you’ve got all the coverage you need. You’re so right: every policy has exclusions, and you’ve got to know what they are. Thanks again!

      Like

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