Dirty Trick Dept: I Will Now NOT Pull A Rabbit Out Of My Hat
A good visual makes a blog post more appealing.
A funny visual boosts traffic.
Best visual of all: one that prompts readers to share the post with their friends and/or associates.
Here’s a spot illustration I did for a post about press conferences. The author’s contention: hi-tech companies often call press conferences to announce a new product release, then leak the information to selected media outlets before the press conference.
Result: tech journalists attend the conference only to discover they’re getting the “news” secondhand, and that a competitor has already published the information. They’re understandably resentful, and have little incentive to help publicize the company’s new product.
My take: the magician can’t pull a rabbit out of his hat because the rabbit’s long gone.
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