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Public Relations: Help People Connect The Dots

September 1, 2017

Public relations is becoming more data-based. What’s that mean, exactly?

PR firms are using analytics tools to collect and analyze data from websites and mobile apps. They use this information to design campaigns.

A campaign might have a very specific objective: to help a company sell more printer cartridges, for example.

Google Analytics is the most famous analytics tool. It’s free. So are many others.

Data itself is not attractive. There aren’t many people who enjoy reading spreadsheets. You have to use the numbers to craft a story your audience can relate to.

You have to help them connect the dots and see how a company’s product or service might solve their problem.blank vertical space, 24 pixels highmake data campaign success don't dump numbers help readers connect dots untidy pile guy suddenly understands big light bulb over head

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Thoughts? I’d appreciate your feedback.

You might also enjoy this post about getting noticed in a sea of content.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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4 Comments leave one →
  1. September 3, 2017 3:44 PM

    Without you, my dear friend PR would look like this: ℏ8−i3−2i)(3+2i3+2i)=24+16i−3+(−i)(2i)(32)+(2i)2 4+16i−3i+29−(−4)=26+13i ≇≠∰⨊AB=∜202−√162=400−256=144=12m+∞∜92+2m+∛152+3m+182]⨋ … well, you get my point! 😉 Thank you for this, my dear friend! 🙂 Mt Olympus is now …enlightened! 🙂


    • September 8, 2017 11:59 AM

      Whoa! I was actually a math major in college, and that mind-spinning equation was way over my head!! Sigh. I knew I should have paid attention in class, instead of reading comic books… 😕

      As far as I’m concerned, all dots lead to Mt. Olympus, and when I connect them I’m in a happy place filled with paint fumes, ambrosia, and delight!! 🎨🍨😊

      Liked by 1 person

      • September 8, 2017 7:06 PM

        May I remind you that you have a lifetime pass for Mt Olympus?!!!!!! 🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨


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