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5 Steps To Content Marketing Success

January 25, 2018

If you’re a brand, you need a content marketing strategy. James Meyers, President and CEO of Imagination, puts it this way: 

Without strategy, don’t expect your content—even high-quality content—to reach the right destination.

You need to create a roadmap, and be ready to change direction based on results.

Here’s how:blank vertical space, 16 pixels high

1. Define Your Objectives

Are you trying to build awareness? Attract new customers? Demonstrate your expertise? Increase customer loyalty? You may need to narrow your focus.

2. Define Your Target Audience

What motivates them? What information are they looking for? What content are they responding to? Where do they hang out on social media? What influencers do they follow?

3. Create A Content Marketing Plan

Will you need outside help? What about images, video? What tone will you use– funny, sarcastic, folksy, serious? Which social channels? How often will you post?

4. Measure Results

Learn about content marketing metrics, and how to use Google Analytics. Know what you need to measure in order to determine if your plan is working.

5. Update Your Plan Accordingly

Are people engaging with your content? Are they leaving comments, sharing your posts, responding to your call to action (e.g., subscribing)? If not, adjust your plan.blank vertical space, 16 pixels high

Having a content marketing plan and measuring the results will let you know what’s working, and what needs to change. It’ll keep your creative energies on target so you create content your audience wants to read and share.blank vertical space, 32 pixels high5 steps to content marketing plan success pirate treasure map x marks the spot metrics analytics show target audience location has shifted

blank vertical space, 32 pixels highHere’s a closer look at the map.blank vertical space, 32 pixels highContent marketing plan as pirate treasure map x marks the target audience

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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2 Comments leave one →
  1. January 25, 2018 1:46 PM

    Hi Mark… more good info. There is so much to learn and know to make things happen. It seems overwhelming sometimes. Guess you just have to take them on, one at a time. Thanks for another good post.


    • January 31, 2018 9:58 AM

      Thanks, John. When you consider the amount of content that washes over us every day, “overwhelming” doesn’t begin to describe it! I marvel at the high-profile content and social media folks who always seem caught up and up-to-date. Yours truly ain’t among ’em!! As you say, one thing at a time, and keep that life vest handy!! 🌊🚤💥🚑😊


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