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Social Sites Are All Different: Make Sure Your Posts Will Fit

January 26, 2018

We’re all familiar with this social media adage: every platform (Twitter, Facebook, LinkedIn, et. al.) is different, and you can’t just upload an unmodified blog post to any of them and expect it to be successful.

You have to tweak the post to fit the platform. That applies to images as well.

Here’s a quick FWIW example:

I’m trying to establish a presence on Pinterest which is famous as a visual platform. Rule of thumb for “pins”: they have to have a 2:3 ratio. Ideally, you want people to be intrigued enough to click on your pin so they can view the image on your website or landing page.

Here’s the image from my latest post (left), and here’s how I reformatted it as a pin on Pinterest (right). Extra work, but I see it as an investment in a social platform that should be a good match for an illustrator.blank vertical space, 32 pixels highcontent marketing plan success pirate treasure map reformatted for Pinterest pin

blank vertical space, 24 pixels highYou can see a much larger copy of the above image compare here.blank vertical space, 16 pixels high

    *       *       *       *       *       *       *       *       *       *       *       *       *       *       *       *       *blank vertical space, 16 pixels high

About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

blank vertical space, 32 pixels high

blank vertical space, 16 pixels highblank vertical space, 40 pixels high

2 Comments leave one →
  1. January 27, 2018 2:18 PM

    Visual “pop!” Perfect for Pinterest!

    Like

    • February 1, 2018 12:49 PM

      When it comes to ‘pop,’ I Am The Weasel. Say– wasn’t that a Beatle song?? 🐨🎵

      Hello, Goodbye… and thanks for your wonderfully kind comment, RK!! 🎉🎊😊

      Liked by 1 person

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