Social Sites Are All Different: Make Sure Your Posts Will Fit

We’re all familiar with this social media adage: every platform (Twitter, Facebook, LinkedIn, et. al.) is different, and you can’t just upload an unmodified blog post to any of them and expect it to be successful.

You have to tweak the post to fit the platform. That applies to images as well.

Here’s a quick FWIW example:

I’m trying to establish a presence on Pinterest which is famous as a visual platform. Rule of thumb for “pins”: they have to have a 2:3 ratio. Ideally, you want people to be intrigued enough to click on your pin so they can view the image on your website or landing page.

Here’s the image from my latest post (left), and here’s how I reformatted it as a pin on Pinterest (right). Extra work, but I see it as an investment in a social platform that should be a good match for an illustrator.

You can see a much larger copy of the above image compare here.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

Follow @mrstrongarm