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Trying To Communicate An Idea, A Value, A Brand? Try Animation

February 23, 2018

Richard Glynn, a PR and marketing guru who runs The Buzz Factory over in the UK, posted this video on LinkedIn this morning.

It presents a familiar idea– one we’ve all heard before– but notice how the illustration format holds your attention and gets the point across.

It’s a good reminder, too, that “animation” can take different forms: Disney- or Chuck Jones-style, stop-motion, time-lapse, etc.

A big reason this particular video holds your attention is the hand-drawing. It has a spontaneity and energy you don’t find in cartoon templates or computer-assisted animation.

A lot of marketing videos look the same. If you’re looking to stand out, think animation.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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6 Comments leave one →
  1. February 23, 2018 2:42 PM

    What a delight, from beginning to end! The technique brought immediacy to the information. I esp liked how the audience sounds were included, and how the animation appeared to meander (which visually supported the “play” concept). Brilliant, brilliant. And a VERY useful post!! 😁👋

    Like

    • March 16, 2018 10:22 AM

      I hadn’t thought of the immediacy angle– that’s a great insight: the info unfolds right before your eyes. I liked the audience sounds, too– kind of made you feel you were there, part of something bigger. And that’s a very subtle point about the playful nature of the animation– we’re more receptive to new ideas when we’re relaxed and having fun. Wonderfully perceptive comment, RK– thank you!– and please excuse this very late reply!! 😳

      Liked by 1 person

  2. February 24, 2018 1:01 AM

    What an interesting story. I’m at the point in that story where I’m almost ready to sit in that old folks home, sad. I’m guessing that video took a bit of time to complete, though it does make a great entrance. When are you doing yours, Mark?

    Like

    • March 16, 2018 10:35 AM

      I’m sneaking into that old folks home… I’m placing explosives under your chair… now I’m opening the window to give you a clear flight path… BANG–ZOOM!! Excellent!– a fine chap like yourself needs to stay in circulation, John!! 😊 Yes, some very interesting time-lapse videography there– it’s all in the editing and knowing what to leave out, which is true for all illustration. I’ve done some stop-motion animation, and I do enjoy it, but the technical details can get rather wearisome– I hafta keep telling myself: Come on, you knucklehead– focus!! Always great to see you, John– let’s agree to keep plugin’!! 👍💪😊

      Like

  3. February 25, 2018 11:06 PM

    I most definitely don’t have talent to design animation…minus Powerpoint fades/fly-ins. 🙂

    Like

    • March 16, 2018 10:57 AM

      Powerpoint fades and fly-ins? Our judges say that’s close enough, Jean, and we’re awarding you a trophy for your efforts! => 🏆😊

      Like

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