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You Have To Get Their Attention First

February 26, 2018

I’m a big fan of infographics. They can make numbers and information a lot more compelling.

But what about a single number? Would an illustration be superior to an infographic for communicating, say, a stand-alone rate or percentage?blank vertical space, 16 pixels high

I picked up a Wall Street Journal the other day and found an item about the abysmally low rates that banks pay on savings accounts. We all know that 0.09% is low, but a drawing communicates that fact in a special way.blank vertical space, 16 pixels high

Numbers can startle and persuade, but you have to get people’s attention first. A cartoon or illustration does that– in a friendly way.blank vertical space, 32 pixels highcartoon illustration guy with dollar sign balloons gives to banker who gives single balloon with cent sign bank savings accounts only yield 0.09% even after multiple interest rate increases by federal reserve Wall Street Journal

Do you use numbers and statistics in your marketing campaigns? If so, how do you make the numbers accessible to your readers?blank vertical space, 24 pixels high

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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6 Comments leave one →
  1. February 26, 2018 4:53 PM

    This post demonstrates the point so well!! 👏👏👏👏👏


    • March 16, 2018 11:03 AM

      Listen to that applause!! My ears are so happy!! 👂🎉👂😊 Such kindness merits a balloon bouquet => 🎈🎈🎈🎈🎈💥🎈🎈🎈 (oops, we lost one there, and I’m sorry they’re all the same color!!)

      Liked by 1 person

  2. March 1, 2018 2:16 PM

    Well, you always have my FULL attention …ALWAYS!!!!! 🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨


    • March 16, 2018 11:09 AM

      The full attention of a Painting Goddess and all the ambrosia I can eat?? Some men are blessed, and none more so than me… 🚀☁️#9🌖🌗🌘💥🚑👽👽👽👽👽👽😊

      Liked by 1 person

  3. March 9, 2018 9:42 AM

    Wow! With all your followers, I’m the first to comment? Well, let me say I think this site is great. You have inspired me to complete more artwork to include on my site, along with more humor. Cartoons can go a long way when it comes to sending a message.


    • March 16, 2018 2:44 PM

      Hmm… I can only assume my many followers get overwhelmed by my brilliance, and that makes them too shy to comment… 😊🔫 Or… they know how long it sometimes takes me to respond to comments, and they get disgusted and leave… 😳🔫 I’m going to exercise great humility and embrace the first explanation… 😊💣💥🚑

      Hi, welcome, thanks so much for your kind comment, and for stopping by. Cartoons are very effective messengers, and they can often be much better spokespersons than words. I visited your site, and I can see that we’re very much in agreement that faith and humor are natural allies. Thanks again, nice to meet you!


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