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Book Promotion: A Haiku Walks Into A Marketing Video

July 9, 2018

Ashi Akira lives in Tokyo. He’s a writer, a poet. He composes beautiful haikus which he posts on his blog.

His blog’s dedication page is riveting and absolutely unique. Do take a look. You won’t soon forget it.blank vertical space, 16 pixels high

Ashi composes his haikus in English. He worked for a news agency for many years as an English language reporter and translator.

Ashi has collected 496 of his haikus and published them as a book.blank vertical space, 16 pixels high

In his Introduction, he explains that he calls his work haiku poems out of deference to Japanese haiku writers who feel feel the word haiku should not be used for non-Japanese three-line poems; that a true haiku is dependent on Japanese pronunciation and tone.

Ashi respects that view, but feels there is something in the core of haiku that can be retained in whatever language it is written.

I also decided to throw away all rules and tradition about the haiku writing except two basic ones, namely the five-seven-five syllables—rhythm—and its connection with nature, without which a haiku cannot be a haiku.

I’m a huge fan of Ashi’s work, and it was a pleasure creating this video to promote his book.blank vertical space, 32 pixels high

blank vertical space, 32 pixels highThe beautiful soundtrack is titled Waterfall. It was composed by Aakash Gandhi. I downloaded the track from the YouTube Music Library. Mr. Gandhi offers piano tutorials on his website. You can enjoy more of his music on his YouTube channel.blank vertical space, 16 pixels high

Ashi’s book is available at both Amazon and vertical space, 16 pixels high

If you enjoy videos and animation, I invite you to subscribe to the Mark Armstrong Illustration YouTube channelblank vertical space, 16 pixels high

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Jay Moye global editor-in-chief coca-cola company

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9 Comments leave one →
  1. July 9, 2018 6:53 PM

    Love your work. I too write haiku poetry. I love the form. Looking forward to reading more of your work. Thanks for stopping by Poemattic.


    • July 13, 2018 4:12 PM

      Many thanks for your kind comment, Melba. Yes, there’s something very compelling, very emotive about a haiku. And it has that built-in 5-7-5 constraint that helps focus one’s creative energy. Thanks again, wishing you the best with your work!! 👍😊

      Liked by 1 person

  2. Robin King permalink
    July 9, 2018 7:14 PM

    Such a lovely – and powerful – video! Your extended timing on the text frames was spot-on, and will be welcomed by viewers/readers. ::applause::


    • July 13, 2018 4:20 PM

      Thanks, my dear Robin! I kinda lost track of how many times I adjusted the timing on those text frames. I’d set the time, check the result, cry “Arrgghh!”, do a head-slap, then do it all over again!! Really appreciate your assurance that it all seemed about right. Wishing you temperate hands on either warm tea or iced tea, depending on local weather conditions… thanks again!! 🙌🍵🍹😊

      Liked by 1 person

  3. July 27, 2018 6:46 PM

    It’s a wonderful promotional video that you worked on, Mark.

    I’m trying to figure the testimonial from CC executive… was that just an add-on? Or maybe put it in a widget on right hand side?


    • July 29, 2018 1:21 PM

      Hi, Jean! Many thanks, glad you enjoyed the video. I have some excellent testimonials, and I thought I’d try to give them more exposure by tacking one on at the end of each future blog post. I’ll give your idea more thought– putting a testimonial in the sidebar might be a better strategy. Great to see you, thanks again! 😊



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