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3 Tips For Providing Exceptional Customer Service

July 2, 2019

jack-in-the-box walking away from box with suitcase shedding a tear sign indicates surprises are not allowed first rule of freelancing customer relationsblank vertical space, 16 pixels high

Let’s get one thing out of the way first: good customer service is no substitute for a good product or service. You have to be able to deliver the goods.blank vertical space, 16 pixels high

Being likable is important. Being a good listener. Steering clear of jargon, and speaking the customer’s language. Those things help with customer service, absolutely, but you need them to begin with to get customers.blank vertical space, 16 pixels high

So what are the things that will make your customer service stand out?blank vertical space, 16 pixels high

I’ve been a freelance illustrator for 30 years. I’ve dealt with a lot of different people. These days, there are three things I focus on when it comes to customer service.

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More than anything else, you have to keep clients informed.blank vertical space, 24 pixels high

Taking a chance on an outside contractor is a huge step– a big risk. They might come highly recommended, but you’ve never worked with them before— and that’s worrisome. I try to keep my clients informed at all times. It’s especially important in the case of short deadlines.blank vertical space, 16 pixels high

If I’m working on ideas, I let them know. If I’m working on sketches, I let them know. I don’t wait till I have something “official” to show them. When clients don’t hear from you, they worry. Keeping them informed builds trust and establishes credibility.blank vertical space, 24 pixels high

Equally important: No surprises.blank vertical space, 24 pixels high

I’m an illustrator. I create images that are going to impact my client’s brand, whether it’s a business or a publication. The client is going to tell me what they want. Sometimes they’ll be very specific, but ofttimes not. They may not be clear on certain technical details— so they’ll want my advice and ideas.blank vertical space, 16 pixels high

When I share information and ideas, I need to encourage their feedback and make sure they’re happy with any proposed design. Nothing kills credibility faster than to be presented with finished work that contains a surprise: something the client didn’t know about and didn’t approve.blank vertical space, 24 pixels high

Exceptional customer service means exceeding expectations; you can do that by always following up.blank vertical space, 24 pixels high

It doesn’t matter whether you’re delivering a product or a service. Wait a week or so, then contact the client. Was everything satisfactory? Any problems? Anything else you need?blank vertical space, 16 pixels high

This makes a tremendous impression on a client. It tells them you’ve got their back, and that you’re invested in their success. They’ll be more than happy to give you a testimonial, and they won’t hesitate to call on you again.
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About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Angela Zimmerman, Editor-in-Chief, Crawdaddy Magazine

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6 Comments leave one →
  1. July 6, 2019 3:13 PM

    There is of course a fourth tip – the most important one too: get yourselves Mark Armstrong and you’re covered for life! Chapeau monsieur!!!!! 🙂 🎩👒🎓 🙂


    • July 9, 2019 10:52 AM

      Mark Armstrong has just received this totally outrageous, preposterous, and over-the-top comment, and he is blushing furiously!!! 😳😳😳

      He is also blushing with becoming modesty… ☺️☺️☺️

      He is also over the moon with delirium and happiness!!! 🚀🌖💥🚑👽👽👽👽👽👽👽👽👽🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨😋

      Thank you, Dearest Marina, for being the marvelous, outrageous, and too-kind hat-tipper that you are!!! 🎩👒👑🎩👒👑🎩👒👑😘

      Liked by 1 person

      • July 9, 2019 2:39 PM

        🎩👒🎩👒🎩👒🎩👒🎩👒🎩👒🎩👒🎩👒 again and again!!!!!!!!!! Oh and this too: 🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨🍨



  1. 3 Things That Will Boost Your Reputation For Great Customer Service – No Lost Business
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  3. Give Credit, Take Blame | Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media

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