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Smart Moves Dept: The Power Of The Right Image

July 27, 2020

Woman has given bottles of water to American Van Lines movers on hot day her dog has given one of the men his water dishblank vertical space, 24 pixels high(click image for larger view)blank vertical space, 24 pixels high

As previously mentioned, I’ve been writing blog posts for American Van Lines, and illustrating them as well.blank vertical space, 16 pixels high

I’m learning a lot about the moving biz!blank vertical space, 24 pixels high

The above illo was for a post about the pros and cons of moving during the summer (which is the most popular time to move).blank vertical space, 16 pixels high

The post includes 13 things to think about if you opt for a summer move: booking early, the advantages of certain days of the week (most people move on weekends, so there’s less competition for movers on a weekday), etc.blank vertical space, 24 pixels high

Since I’m writing and illustrating the post, I can make sure the illustration reflects the text, making the post more memorable.blank vertical space, 16 pixels high

In this case, one tip was to stay hydrated and how thoughtful it would be to have bottled water on hand to share with the movers, especially on a very hot day.blank vertical space, 16 pixels high

And if your dog feels like sharing, that’s fine, too!blank vertical space, 24 pixels high

The above custom illo has two other advantages:blank vertical space, 24 pixels high

1) it grabs your attention a lot more than the usual stock photo of a couple sitting on the floor surrounded by boxes, andblank vertical space, 16 pixels high

2) I can include the American Van Lines logo; it fits the context in
a very natural way, and subtly reminds the reader who to call.blank vertical space, 24 pixels high

You can read the full post here.

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About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Daniel Tideman, Creative Director, 3amCreative LLC

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