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How To Be A Brand Ambassador

February 9, 2021

Cow chicken introducing themselves tipping top hats brand ambassadors for Teet's Dairy Yolkum's Egg FarmA brand ambassador and a brand advocate are basically the same thing: someone who says nice things about your brand.blank vertical space, 16 pixels high

There are two kinds of brand ambassadors.blank vertical space, 16 pixels high

The first kind are usually referred to as influencers. Famous celebrities and/or people with name recognition in their field.blank vertical space, 16 pixels high

They get paid to push your products and say nice things about your brand.blank vertical space, 16 pixels high

The second kind are your diehard fans. They love your brand. They “get” you. They like and comment on your posts. They tell their friends about you.blank vertical space, 16 pixels high

They have more credibility than influencers because most of them do it for free. You know they mean it.blank vertical space, 24 pixels high

I contributed to an article on brand ambassadors, and here’s what I had to say.blank vertical space, 16 pixels highblank vertical space, 24 pixels high

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Freelance contractors like myself are in a unique position. We have to be our own brand ambassadors.blank vertical space, 16 pixels high

And when we take on an assignment, we have to be a brand ambassador for our client.blank vertical space, 16 pixels high

All of which requires the following:blank vertical space, 24 pixels high

Expertiseblank vertical space, 16 pixels high

Your credibility depends on it.blank vertical space, 16 pixels high

You have to be able to answer questions about a product or service, and make recommendations. It helps to be curious, to enjoy learning new things.blank vertical space, 24 pixels high

Be positiveblank vertical space, 16 pixels high

Some people are blessed with a sunny personality, but we can all choose to be positive. As a brand ambassador, you have to be.blank vertical space, 16 pixels high

Your job is to engage and draw people in. To make a good impression on behalf of the brand. Negativity is always felt, and it alienates people.blank vertical space, 24 pixels high

Be invested in the client or brand’s successblank vertical space, 16 pixels high

It’s realizing that the brand’s success and your own success are linked.blank vertical space, 16 pixels high

Freelance contractors understand this: their credibility and reputation are tied to their client’s success. The same is true for brand ambassadors.blank vertical space, 24 pixels high

Be proactiveblank vertical space, 16 pixels high

It’s part of being invested, and includes learning all you can about the brand, and keeping people informed (letting them know what is and isn’t working).blank vertical space, 16 pixels high

It also includes asking questions to better understand people’s needs; going the extra mile and doing it with a smile.blank vertical space, 24 pixels high

Build relationshipsblank vertical space, 16 pixels high

Brand ambassadors aren’t salespeople— not directly, anyway. There’s nothing worse than being pressured at a trade show by someone anxious to make a sale. Bad mistake.blank vertical space, 16 pixels high

Being a brand ambassador is about engagement: showing respect and wanting the best for people.blank vertical space, 16 pixels high

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About Mark: I’m an illustrator specializing in humor, editorial, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Angela Zimmerman, Editor-in-Chief, Crawdaddy Magazine

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