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You Can Always Get More Mileage Out Of An Illustration

December 10, 2021

Greeting card design triple image of Abe Lincoln dressed as Santa Claus wearing his stovepipe hat with three different setup text lines for three different inside greetingsblank vertical space, 24 pixels highAbe Lincoln as Santa Claus??– is there a marketing lesson here?blank vertical space, 16 pixels high

Yes. It’s about getting the most out of a visual. Something to think about when you commission an illustration.blank vertical space, 24 pixels high

I had an idea for a Christmas card featuring Abe: show him dressed in a Santa suit and looking very unconvincing (too skinny to be Santa, still wearing his stovepipe hat).blank vertical space, 16 pixels high

I had planned to just put “Abe Lincoln” under the drawing, then “Jolly Olde Abe Lincoln” popped into my head.blank vertical space, 16 pixels high

It was much funnier (given Abe’s dour expression), and it provided a better setup for the joke.blank vertical space, 16 pixels high

The inside greeting: “Great president, lousy Santa. Merry Christmas!!”blank vertical space, 24 pixels high

Then I asked myself: What else can I do with it?blank vertical space, 16 pixels high

Are there other inside greetings that would work with the same drawing?blank vertical space, 24 pixels high

I thought of two. Both required changing the setup text on the front of the card, but I could use the same drawing.blank vertical space, 16 pixels high

(Well, almost– you may have noticed that I clipped out the candy cane and the teddy bear in the middle figure above.)blank vertical space, 16 pixels high

The 2nd gag: “Uh-Oh… Looks like everyone’s getting Lincoln Logs this year. Merry Christmas!!”blank vertical space, 16 pixels high

The 3rd gag: “I think this explains all the “Help Wanted” signs at the North Pole… He just freed the elves. Merry Christmas!!”blank vertical space, 24 pixels high

Sometimes an illustration needs no words. Sometimes adding text takes it to a new level. (Illustration and copywriting make a great team.)blank vertical space, 16 pixels high

The lesson here applies to every visual you have. You can always get more mileage out of them. It just takes some imagination.blank vertical space, 16 pixels high

And you can get that extra mileage upfront by hiring an illustrator who enjoys this sort of thing. Someone ready to use their imagination to help your business succeed.blank vertical space, 16 pixels high

(clears throat)blank vertical space, 16 pixels high

Me, for example. 😊blank vertical space, 24 pixels high

You can see these cards and many others in my online store.blank vertical space, 16 pixels high

(To see the suggested inside captions, click on a particular image, then scroll down to the Description field.)
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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Rob Gray, Executive Director, Children's Stage Adventures

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