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How To Boost Your Brand With Upcycled Visuals

March 20, 2023

blank vertical space, 24 pixels highArcade game display with Mr. and Mrs. Pac-Man hiding in corner, surrounded by bad guys that are closing in on them.

blank vertical space, 32 pixels highHere’s something you may have noticed: we’re all drowning in content.blank vertical space, 16 pixels high

Think of the thousands of blog posts that get published every day. It’s overwhelming. And most of it goes unread. That’s a lot of wasted effort.blank vertical space, 16 pixels high

You’ve got to stand out. You have to make getting noticed your top priority.blank vertical space, 24 pixels high

So how do you do that?blank vertical space, 16 pixels high

With unique visuals.blank vertical space, 16 pixels high

Here are those old pinball favorites, Mr. and Mrs. Pac-Man, to explain it a lot better than I could.

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blank vertical space, 32 pixels highCustom marketing visuals are valuable, so you don’t want to waste them. You want to get as much use out of them as you can.blank vertical space, 16 pixels high

A lot of times, that means tweaking them. Doing something to improve them, and give them a new spin.blank vertical space, 16 pixels high

The above video’s a perfect example. It was once a lowly quick sketch for Discover Card which wanted to publicize its loan consolidation service.blank vertical space, 24 pixels highSketch based on old arcade game. Mr. and Mrs. Pac-Man are hiding in bottom corner, bad guys are closing in, lurking around nearby corners. Mr. Pac-Man says to Mrs. Pac-Man: "They're running us ragged! We've gotta consolidate some of these debts!!"

Discover picked some of my other ideas, so the above sketch was never used. I thought: I should do something with it.blank vertical space, 16 pixels high

Ever heard the term “upcycle”? It means taking something that’s been discarded and using it to create something of higher value.blank vertical space, 16 pixels high

That’s what I did. I cleaned it up, added color and a lot more bad guys, dropped it in a video app and added a soundtrack from the YouTube Audio Library.blank vertical space, 24 pixels high

So if you have brand-related images lying around and they haven’t seen much action, think about upcycling them.blank vertical space, 16 pixels high

You don’t have to create a video. Something as simple as adding captions or word balloons can get you extra mileage.blank vertical space, 16 pixels high

Anyone can learn some simple tricks with image-editing software– and yes, that includes you.blank vertical space, 16 pixels high

Here’s a link to some of the best free image editors for Mac and PC.blank vertical space, 16 pixels high

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Daniel Reed, Creative Director, Square 2 Marketing

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2 Comments leave one →
  1. March 21, 2023 12:19 PM

    Thanks for the list of free image editors. I found GIMP a few years ago and might have abandoned it if I wasn’t already fluent in Photoshop Elements. I also use FastStone Image Viewer to easily compare pairs of photos when I am ‘weeding’ multiple similar images.

    Like

    • April 13, 2023 2:00 PM

      I know a couple of people who are big GIMP fans, but I never managed to wade into it. Not familiar with FastStone, unless you count skippin’ stones across a creek!! 😅

      Liked by 1 person

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