How To Repurpose Your Content

Have you ever written a blog post and thought: I wish I could get this in front of more people.

Me, too.

The good news is: you can– by repurposing the content.

Which just means figuring out a way to recycle it so more people can see it.

Think small. Break your post into bite-sized chunks.

Did you make 5 or 6 points in your post? Post them individually on platforms like Twitter, Facebook, and LinkedIn.

By spreading them out, you’ll boost your “mileage.”

You’ll also boost the odds that people will see at least some
of your original content.

You can include a link to the full post as well.

You’d be surprised at all the things you can do with a post to boost its circulation.

Is there someone who might find your post particularly helpful? an influencer? a prospect? Send them a link with a brief note.

Think visual: put the gist of your post in an infographic. Or create a graphic for each main point. You could also reformat the post as a PDF slideshow.

Consider republishing the post elsewhere– on Medium or LinkedIn, for example.

If you come across a post on the same subject, leave a comment that adds value, and include a link to your own post:
“I talk more about this here.”

Speaking of infographics, here are some ways to repurpose your content:

(click for larger view)

As noted above, do NOT try to repurpose your content in every conceivable way– you’ll look like a spammer. You’ll also drive yourself crazy.

Pick a few ways that work best for you. Send links to specific individuals along with personal notes, and post bits and pieces of your posts to social platforms where your target audience hangs out.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

Follow @mrstrongarm