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Most bloggers include categories and tags when they publish a post. This illustration was meant to convey a surprising fact: Google doesn’t pay much attention to categories and tags when it does a search.

What does Google look for when it runs a search? You can find the answer in this post.

variation on Google Doodle showing Google home page logo with letter "e" tipped up and flames shooting upward like a fiery furnace and wastebasket labeled "Blog Tags" emptying sheets of paper into furnace and smoke coming out of letter "l" chimney with message saying Google does not need blog tags to perform its search function

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