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Cat Speedo

Inspired by this wonderful line from psychologist Daniel Kahneman:blank vertical space, 16 pixels high

“Thinking is to humans as swimming is to cats; they can do it but they’d prefer not to.”blank vertical space, 16 pixels high

What this means for marketers: people make most decisions by gut instinct. You can read more in this blog post.blank vertical space, 16 pixels high

Woman offering a Speedo bathing suit to her terrified cat

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