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And Now, An Anatomy Lesson…

February 21, 2011

For Public Relations Tactics, for an article on how to write news releases that search engines can find and boost the chances your story winds up on Google News. (Basic idea: keep it short and sweet.) The editor sent me a low-res JPEG of an actual release, and suggested it be “done up like an old anatomy chart with a professor type pointing toward it.” The only creative part was the prof’s tweed coat. Scroll down
for a quick look at how it was done.

e professor using medical diagram to explain the anatomy of a public relations news release

I used this photo of a brown tweed sports coat. I converted the 72 dpi JPEG to a
300 dpi Photoshop
file, posterized the image to give it more of an illustrated look, then selected the entire image and pasted it into the illustration on a separate layer.  brown tweed sportscoat that a college professor might wear in a classroom

I used the Clone tool to brush out the dark sleeve line on the sports coat, and deleted the part of the coat I didn’t need.using a photo of a tweed sportscoat to add a tweed pattern to an illustration in Photoshop

Finally I used the Dodge tool to lighten the coat and create the effect of reflected light. I thought the dark green sweater went well with the original coat image, so I
used the same color for the prof’s tie and a complementary color for the “green chalkboard” background. Here’s the final again.college professor using medical diagram to explain the anatomy of a public relations news release

2 Comments leave one →
  1. February 28, 2011 7:32 AM

    Thanks for spilling the secret!
    I must try this technique soon!

    Like

    • February 28, 2011 10:05 AM

      The secret has been revealed!! Now you must go forth and do great things!! And thanks, as always, for your support… : )

      Like

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