Get The Most Out Of Your WordPress Sidebar: Embed A Tweet
I had a wonderful surprise recently: my LinkedIn connection, weight control expert Lori Boxer, shared a post of mine on LinkedIn. You can include a comment when you share a post, and Lori included a doozy. Then she tweeted it multiple times.
You don’t get that kind of ringing testimonial every day. Wowzer.
Brands succeed when they have social proof: client testimonials and the word-of-mouth advertising that comes from happy customers. Social proof is invaluable because it’s user-generated content, volunteered by others, not yourself.
The problem of course, is getting it seen. We’re all drowning in a sea of content. Brands need to come up with creative ways to promote their social proof.
I remembered that you can embed tweets on WordPress. I’d never done it before, but it’s easy. I embedded Lori’s tweet in my sidebar by following the steps in this helpful post.
Shortly thereafter, a Twitter connection, British voice over artist Hannah Fox, retweeted another post of mine.
I decided to embed that, too. The great thing about an embedded tweet: it stays “live,” meaning that all the links in the tweet remain active. A blog visitor can click on the embedded tweet and read the post that was shared in the tweet.
Here’s a screenshot of the two embedded tweets in my sidebar (they’re underneath the portfolio thumbnails). I took the screenshot from this post featuring me and my pal
Gus the Sarcophagus.
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Thoughts? I’d appreciate your feedback.
You might also enjoy this post about the 12 Cokes of Christmas.
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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.
You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.
Questions? Send me an email.
Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media 
Good information! WordPress also lets you put a “Display WordPress Posts” widget on your sidebar – good way to link to content if you have another blog, or want to feature information that expands on what you are blogging about.
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Great tip, Margy, thanks. I’d encourage all WP bloggers to review what widgets are available. They can add a lot to a blog, and they kind of fly under the radar. Always great to see you, many thanks for checking in! : )
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Hey Mark — I just noticed you used my tutorial to embed your first Tweet. Congrats! I’m glad you found my article helpful.
Also, really cool illustrations. Keep up the good work.
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Much appreciated, Dave, thank you. Your tute was excellent, just what the doctor ordered, and I was happy to shine a spotlight on it. Thanks again for the encouragement and kind words! 😊
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