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Get The Most Out Of  Your WordPress Sidebar: Embed A Tweet

December 1, 2017

I had a wonderful surprise recently: my LinkedIn connection, weight control expert Lori Boxer, shared a post of mine on LinkedIn. You can include a comment when you share a post, and Lori included a doozy. Then she tweeted it multiple times.blank vertical space, 32 pixels highLori Boxer Weight No More tweet nobody NO-BOD-EE creates better visual content oomph than illustrator Mark Armstrong

blank vertical space, 24 pixels highYou don’t get that kind of ringing testimonial every day. Wowzer.blank vertical space, 16 pixels high

Brands succeed when they have social proof: client testimonials and the word-of-mouth advertising that comes from happy customers. Social proof is invaluable because it’s user-generated content, volunteered by others, not yourself.

The problem of course, is getting it seen. We’re all drowning in a sea of content. Brands need to come up with creative ways to promote their social proof.

I remembered that you can embed tweets on WordPress. I’d never done it before, but it’s easy. I embedded Lori’s tweet in my sidebar by following the steps in this helpful post.blank vertical space, 16 pixels high

Shortly thereafter, a Twitter connection, British voice over artist Hannah Fox, retweeted another post of mine.blank vertical space, 32 pixels highHannah Fox British voice over artist retweet of Mark Armstrong post Brands seek first to understand essential to your credibility

blank vertical space, 24 pixels highI decided to embed that, too. The great thing about an embedded tweet: it stays “live,” meaning that all the links in the tweet remain active. A blog visitor can click on the embedded tweet and read the post that was shared in the tweet.

Here’s a screenshot of the two embedded tweets in my sidebar (they’re underneath the portfolio thumbnails). I took the screenshot from this post featuring me and my pal
Gus the Sarcophagus.blank vertical space, 32 pixels highScreenshot of Mark Armstrong Illustration blog showing embedded tweets in sidebar


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Thoughts? I’d appreciate your feedback.

You might also enjoy this post about the 12 Cokes of Christmas.

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.

Questions? Send me an email.

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2 Comments leave one →
  1. December 1, 2017 8:24 PM

    Good information! WordPress also lets you put a “Display WordPress Posts” widget on your sidebar – good way to link to content if you have another blog, or want to feature information that expands on what you are blogging about.

    Like

    • December 2, 2017 12:10 PM

      Great tip, Margy, thanks. I’d encourage all WP bloggers to review what widgets are available. They can add a lot to a blog, and they kind of fly under the radar. Always great to see you, many thanks for checking in! : )

      Like

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