How To Get More Mileage Out Of Your Testimonials
We sometimes forget how important brand awareness is.
No one’s going to hire you or buy from you if you’re not on
their radar.
I was featured in a G2 post called 18 Expert Tips for Building Greater Brand Awareness in 2019.
It contains some excellent tips– well worth reading.
This was my contribution:
Do more with your testimonials
Here’s a tired bit of advice we’ve all heard a million times: ask satisfied customers for testimonials.
Hopefully, most of us do that.
My tip revolves around the fact that most of these testimonials see very limited use: they sit on our LinkedIn profile and/or our website.
Put those testimonials into wider circulation.
Fashion each one into a small graphic, and put one at the
end of all your blog posts. Tweet them and post them to
your other social channels as well.
I include a headshot of the person, along with their testimonial. You can see one at the bottom of this post.
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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.
You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.
Questions? Send me an email.
Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media 
Hi Mark…. good points and something that I should do more of. Do you ever have any of your customers/clients question why you want a photo of them when you include it with their testimonials? Thanks for the tips, I’ll try to make good use of them.
John Collado
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Hi John, sorry to be late responding here– what else is new, right?? I’ve requested most of my recommendations thru LinkedIn, and just pulled the person’s photo from their LI profile. There was a case where the person hadn’t posted a photo, and I did write and request one, explaining how I’d only be using it for one thing– and the person sent me a photo. I’m pretty confident most people would do the same, since they’ve already demonstrated their good opinion of you. Glad you found the post helpful– wishing the best, as is my custom!! 😊
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