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Content Marketers: You’ve Got To Help The Chicken FIND The Road

August 5, 2019

I just had my first guest post published on the Content Marketing Institute blog. It was a very big deal for me.blank vertical space, 16 pixels high

The CMI blog has over 200K subscribers. You can find it on every list of Best Marketing Blogs.blank vertical space, 16 pixels high

My post started off with some chicken jokes (cackle, cackle), and used them to segue into 8 lesser known ways to help people find your content.blank vertical space, 16 pixels high

I’m going to include the post intro here, then ask you to click over to the CMI site to read the rest. Or you can just click over now and read the whole thing.blank vertical space, 24 pixels high

OK, here’s the intro:blank vertical space, 24 pixels high

We’ve all thought about it, it’s one of life’s big questions:

Why did the chicken cross the road?blank vertical space, 16 pixels high

Rodin's famous The Thinker statue sculpture puzzles over why chicken crossed road

blank vertical space, 16 pixels highSome prominent thinkers have weighed in on the matter:blank vertical space, 16 pixels high

Plato: For the greater good.

Aristotle: To actualize its potential.

Buddha: If you ask this question, you deny your own chicken nature.

Ernest Hemingway: To die. In the rain.

Captain James T. Kirk: To boldly go where no chicken has gone before.

Bob Dylan: How many roads must one chicken cross?

Anonymous: If you saw Chuck Norris coming, you’d have crossed the road, too.blank vertical space, 16 pixels highblank vertical space, 32 pixels highWhy did the chicken cross the road? jokes

blank vertical space, 24 pixels highblank vertical space, 16 pixels highMarketers ponder a similar question: Why did their target audience cross the road?blank vertical space, 16 pixels high

What call to action were they responding to??blank vertical space, 16 pixels high

But there’s an even more basic question: how did they find the road in the first place? How did they find your post, your site, your case study?blank vertical space, 16 pixels high

It might have been dumb luck, but it’s more likely that someone gave them directions.blank vertical space, 16 pixels high

And guess what?— that someone needs to be you.blank vertical space, 16 pixels high

blank vertical space, 16 pixels highSo how do you do it?– how do you direct people to your content? Here are 8 ways you may not have considered…
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Click here to read the rest of the post on the CMI site.

 

detail image Rodin's famous The Thinker statue sculpture thinking hard chicken peeking out laughing

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About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Doug Busk, VP Communications, Emory U. former Global Group Director Social Media at Coca-Col

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2 Comments leave one →
  1. August 6, 2019 10:10 PM

    I like Captain Kirk’s answer the best!

    Like

    • August 7, 2019 8:46 AM

      Yes, he gave a very Enterprising answer that sparkled like dilithium crystals. Spock’s answer was: “To get to the other side.” I didn’t include it because there are times when logic just isn’t very satisfying… 🚀👽😂

      Like

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