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Guest Posts & Other Ways To Get Your Work Seen

May 23, 2022

Crow perched on scarecrow's arm holding ear of corn, pushing scarecrow's ear like a doorbell, crow wants to do guest post on scarecrow's blog maize.marketing.cornblank vertical space, 24 pixels highWhat’s a guest post?blank vertical space, 16 pixels high

You write a post for somebody else’s site.blank vertical space, 16 pixels high

My first guest post was very modest. It was called Freelance 101: How Proactive Are you? and it’s still up.blank vertical space, 24 pixels high

Why write a guest post? If you’ve got a blog of your own
(like this one), why not focus your energies there? Why go somewhere else?blank vertical space, 16 pixels high

Answer: more exposure– getting seen by more people.blank vertical space, 16 pixels high

Last month (April, 2022), this blog attracted 387 visitors. I once wrote a guest post for the Content Marketing Institute whose monthly traffic is about 360,000 people.blank vertical space, 16 pixels high

You get the idea.blank vertical space, 24 pixels high

Is writing a guest post as easy as it sounds?blank vertical space, 16 pixels high

No, for three reasons.blank vertical space, 24 pixels high

1. There’s a lot of competition for the top sites– everybody wants to write for the big guys.blank vertical space, 16 pixels high

2. Most of the sites which accept guest posts want original material– you can’t just recycle your own blog posts.blank vertical space, 16 pixels high

3. Many sites require a minimum of 1000 words or more–
you can’t just dash off a short post.blank vertical space, 24 pixels high

For a couple of years, I had great guest blogging success with the Business 2 Community platform. Their post minimum was only 300 words, and they accepted previously published material.blank vertical space, 16 pixels high

A few months ago the platform was acquired by a company that specializes in cryptocurrency and online trading. They no longer accept guest posts. You can still see my old B2C posts, but I can no longer contribute to the site.blank vertical space, 24 pixels high

If you’d like to explore guest posting, I can recommend this overview by Ann Gynn.blank vertical space, 16 pixels high

And here’s a list of 350 blogs that accept guest posts, along with contact links. Subjects range from marketing to politics, to food, pets, health, and many more. Scroll down to get to the topic sections.blank vertical space, 24 pixels high

FWIW, I’ve stepped away from guest posting. Instead, I’m trying a couple of different things to get my posts seen by more people.blank vertical space, 16 pixels high

The first: I’m posting more on LinkedIn. Not what LinkedIn calls “articles” or “long-form posts,” which get squirreled away in a separate part of your profile, but the “status updates” you can post on your individual LinkedIn account (as opposed to your Company Page). They can be up to 3000 characters long, which is roughly 500-600 words.blank vertical space, 16 pixels high

I try to post things that might be helpful to my connections, while demonstrating my expertise as a visual communicator.blank vertical space, 16 pixels high

Another part of this same LinkedIn strategy: I use the LI search function to look for posts (status updates) with hashtags like #marketing, #advertising, #creative, etc. I figure these are more likely to have been posted by people who might need illustration.blank vertical space, 16 pixels high

I make it a point to leave comments on these posts (including appropriate hashtags) to show my interest and hopefully get on the person’s radar. Early days yet, but I’ve been getting more connection requests since adopting this strategy.blank vertical space, 24 pixels high

The second thing: I’m republishing my best blog posts on
the Medium platform.blank vertical space, 16 pixels high

Like this one: How To Get Prospects To Lower Their Shields.blank vertical space, 16 pixels high

Here on my blog, I try to “keep it professional” and write about design, marketing, and visual communication. I’m trying to demonstrate my expertise and get assignments.blank vertical space, 16 pixels high

On Medium I can expand my scope a bit, and also write humor pieces for a different audience– like this one about the phony origins of certain Beatle songs.blank vertical space, 16 pixels high

There are hundreds of different publications on Medium, on all sorts of topics. Some have hundreds of subscribers, some, thousands. By writing for a publication (as opposed to just self-publishing a story), you can boost the odds that more people will see it. I’ve written for a half-dozen different Medium publications.blank vertical space, 16 pixels high

I include an “About Me” at the end of every Medium post
with links to my FAQ Page and my various social sites. I also tack on one of my client testimonials.blank vertical space, 16 pixels high

I won’t try to explain all the intricacies of Medium here (there’s definitely a learning curve, and I’m still learning). HubSpot has a Beginner’s Guide To Using Medium, and Buffer offers a Complete Guide To Medium For Marketers.

blank vertical space, 16 pixels highAnd here’s a sampling (about 35) of Medium publications by topic (business, relationships, health, humor, etc).blank vertical space, 16 pixels high

*       *       *       *       *       *       *       *       *       *       *       *       * blank vertical space, 16 pixels high

About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. My images
are different, like your brand needs to be.blank vertical space, 16 pixels high

You can view my portfolio, and connect with me on Twitter, Facebook, and LinkedIn.blank vertical space, 16 pixels high

Questions? Send me an email.blank vertical space, 40 pixels highRecommendation testimonial for Mark Armstrong Illustration from Freddy J. Nager creative strategist USC professor marketing communication

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