I Created An Infographic To Explain Content Marketing
Every illustrator needs an elevator pitch. Mine usually goes something like this:
Everyone knows an illustrator draws pictures. Nowadays, he does at least some of his work on a computer. And most people know “social media” refers to blogs and platforms like Facebook, Twitter, YouTube, etc. But what’s “content marketing”?
The Content Marketing Institute defines it this way:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
It goes on to say:
I would add that some content might simply be entertaining. You’re making the prospect happy, and your brand will be linked to that experience. You can make the same case for humor: it generates good feeling and helps keep you top-of-mind.
I recently came across an interview with Lukas Kircher. Mr. Kircher is the managing director of C3, Europe’s largest content marketing agency. He summed up content marketing in a way that brought it into sharper focus for me. I thought his insights deserved wider distribution. I decided to create an infographic to that end.
Do you follow any brands because you enjoy the content they post?
Have you ever googled “how-to” information and found it on a company’s site or YouTube channel?
Have you ever seen a cat using a fishbowl computer??
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