Where Content Marketing And Customer Service Meet
It’s selling without hitting someone with a sales pitch.
I like the way Lukas Kircher defines it:
A brand’s communication must be so interesting that the target group uses it voluntarily. Instead of interrupting what people are interested in, marketing must become what people are interested in. (my emphases)
Amazon is famous for being customer-obsessed. Amazon CEO Jeff Bezos once said this:
When things get complicated, we simplify by saying ‘what’s best for the customer?’ And then we take as an article of faith (that) if we do that, it’ll work out in the long term.
Here’s one for a children’s theater company. They asked me to design a poster for their production of The Elves & The Shoemaker:
I might walk into a hardware store with a vague idea of how to solve a problem. A salesperson could present me with several better options. That’s great pre-sale customer service. I’m trying to do the same thing with my sketches.
Thoughts? I’d appreciate your feedback.
You might also enjoy my infographic about Amazon’s customer service and what makes it successful.
About Mark: I’m an illustrator specializing in humor, branding, social media, and content marketing. I create images that get content seen and shared.
Questions? Send me an email.